ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 99

Transportation Meeting Newspapers Media 99

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Here are the questions.”.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

Automotive 52

Automotive Conference Interviews Travel 52

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

AUGUST 17, 2023

Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. A key component of your outreach approach should be, “how do we make things easier, more convenient and more productive for our key media targets?”

Automotive 77

Automotive Mobile Technology Resources 77

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

JUNE 19, 2018

When I started giving speeches at PR conferences, I was guilty of this. The same principle applies when writing PR materials or crafting statements for media interviews. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Writing 111

Writing Pitching Course Conference 111

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Study 124

Case Study Study Company B2B 124

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Media relations is the core skill and transparency is the belief. Our steps are simple. Email and a phone.

Education 120

Education Measurement B2B Meeting 120

Bianchi Biz Blog

NOVEMBER 14, 2022

We also participate in conferences so I spend some of my time working on presentations and webinars. What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches.

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

MAY 3, 2021

I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

MARCH 7, 2022

In 2021, at the Women in Trucking annual conference as managing editor of HDT. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? Have a reason. Provide assets.

Meeting 82

Meeting Automotive Media Transportation 82

Bad Pitch Blog

SEPTEMBER 20, 2006

OK, we have more geographic reach online than off, but Richard and I are out and about spreading the good word about bad pitches and wanted to let you know the details. This morning I’m in Chicago presenting at Ragan’s 10th Annual Strategic Public Relations Conference. Cue the ad. So fire up those iPods and have a listen!

Pitching 40

Pitching Blogging Conference Interviews 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. A Day with WeChat.

Pitching 36

Pitching Transportation Conference Report 36

Bianchi Biz Blog

JULY 25, 2022

What advice do you have for PR people that want to pitch you? We get a LOT of email and tons of articles, news, and other pitches. I’m the bright hair you see on the conference floor or Truck Chat videos. Keep it relevant! If it’s something clearly relevant to our readers/audience and timely, we are FAR more likely to respond.

Meeting 93

Meeting Media Journalism Education 93

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. Stand out from the other pitches.

Interviews 54

Interviews Financial Social Media Crisis 54

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It is through helping and supporting that we will continue to foster existing relationships with media, as well as develop those important new relationships, too. As always, we welcome your feedback.

Media Relations 75

Media Relations B2B Media Conference 75

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. Whether it’s to tweak your pitch. It was a really great time to be a part of the organization. Don’t take no for an answer.

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations.

Report 40

Report Pitching Google LinkedIn 40

Bianchi Biz Blog

JULY 22, 2021

Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from nearly every single company within the industries that they cover participating at the show. Part of your outreach approach should be how to make things easier for the media, which can benefit you in the end.

Automotive 107

Automotive Mobile Technology Resources 107

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 86

Trade Shows B2B Conference Marketing 86