Shift Communications

JANUARY 18, 2018

Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Don’t Just Reach Out With Pitches.

Media Relations 76

Media Relations Healthcare Media Hotels 76

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. As the conference and awards manager, I am tasked with helping our high-growth tech clients build speakers’ bureaus. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Marketwired

JANUARY 8, 2016

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. Even the media use social to share breaking details on stories.

Media Relations 100

Media Relations Media Crisis Pitching 100

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Cision

AUGUST 26, 2016

This expert has also served as a speaker for the World Bank and OECD conferences in Washington, Paris and Hawaii, as well as being the recipient of the Scripps-Howard Edward J. So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus.

Pitching 120

Pitching Agriculture Report Energy 120

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. The truth about media relationships is that they’re most valuable in generating a fast answer, not a guarantee of coverage. . Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

In tech PR , the story is the cornerstone of every good pitch. Tech reporters, like most journalists, get hundreds of pitches each day. So, let’s face it — media relationships matter. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today?

Media 253

Media Pitching Report Media Relations 253

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. In PR, we use it to describe the industries that serve and the media sectors we reach on behalf of client organizations.

Journalism 344

Journalism Internal International Pitching 344

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. It was a very humbling experience. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. A press conference should give the media something of value.

Conference 202

Conference Training Small Business Leadership 202

ImPRessions - Crenshaw Communications

JULY 6, 2022

While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

Deirdre Breakenridge

JUNE 8, 2016

How do you network on social media with recruiters and potential contacts? What strategies can help new grads and young professionals stand out to recruiters on social media? What’s your social media elevator pitch? Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching How To Media 150

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers.

Agency 205

Agency Pitching Internal International 205

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Networking events and conferences. Attend industry networking events, conferences, and career fairs to meet professionals and discover entry-level job opportunities. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Stern + Associates

JANUARY 3, 2024

Just putting it on a website or issuing a press release isn’t going to be enough; you need to have a digital/social push, proactive media outreach to the reporters and outlets that matter in your industry, and a plan for getting your key spokespeople into conferences and other events. So what else?

Leadership 62

Leadership Conference Data Report 62

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow. But I’ve never liked failing.

Hotels 132

Hotels Training Viral Pitching 132

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. And people still faxed pitches! Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

JUNE 15, 2022

Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 99

Transportation Meeting Newspapers Media 99