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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. This a keynote that I gave to the CIPR Inside Conference this morning. Four out of five internal communications functions are not operating at their optimal potential.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media. Most media briefings are between one client contact and one journalist, but this isn’t always the case.

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International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. I recoiled at every media request. I didn’t want to leave my home.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. Great company.

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Tips to Set up a Video Interview from Home

5W PR

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a while, there’s the possibility that video interviews become a go-to option beyond the COVID-19 pandemic.

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3 Executive Communications Trends for 2024

Stern + Associates

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated.

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