Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Communications Conversations

MAY 20, 2020

And sure, their DreamForce conference is one of the more talked-about events each year. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

MARCH 18, 2023

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

OCTOBER 3, 2020

That’s the theme for this week’s Unscripted Marketing Links – an occasional roundup of three ideas I’ve poured over and present here for your perusal. >>> trade show market will be cut in size by almost two-thirds this year.” trade show market will be cut in size by almost two-thirds this year.” What sort of data?]

Trade Shows 108

Trade Shows B2B Marketing Conference 108

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Interviews are one of the best ways to get to know your audience. Interviews are one of the best ways to get to know your audience.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. The post How Video Marketing Is Reshaping Content Strategies appeared first on Contently.

Video 132

Video Strategy Marketing Instagram 132

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post. You want to place contributed content that links back to the content you’ve spent the last few months creating and publishing.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. It’s an honor to be among an elite circle of marketing and PR peers. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

JUNE 5, 2017

“You need to map customer behaviors to solutions,” Eric Edge, head of global marketing, communications and industry relations at Pinterest said while speaking at this year’s Dx3 Canada conference. “The way someone shops in-store isn’t that different to how they shop online. Think beyond the purchase.

Pinterest 202

Pinterest Creativity Video Retail 202

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). He explained his thought process, what challenges he faced, what was important to him and how that led to the creation of Content Marketing Institute.

How To 40

How To Content Marketing Conference Interviews 40

PR 20/20

JUNE 18, 2019

The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. John's University Watch the full interview, The Future is Marketer + Machine (Video). Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. October: Examine Outside Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Sword and the Script

OCTOBER 25, 2016

Any time marketing or PR interviews a customer for content. At tradeshows and client conferences. With a little organizational discipline, marketing will soon aggregate enough data to have a pretty clear picture of how the business gets found. During the first sales conversation or even renewal.

Measurement 60

Measurement Marketing Web System 60

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We interviewed the Neoman comms team to find out the secrets behind their success. He’s talking about the same topic the PRSA International conference this weekend in Atlanta.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 29, 2019

1) Not an open house; think: mini-conference. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Consider transforming an open house into an event with a conference-like feel. Give break out sessions on networking strategies, interview skills and career planning.

Resources 78

Resources Creativity Publicity Local 78

wiredPRworks

APRIL 27, 2020

What happens when we build brands with STOP marketing as a customer design experience, not storytelling? At American Marketing Association’s 2020 AMA Experience Design Virtual Conference , Russ Klein CEO, American Marketing Association took us into the future of customer experience design and marketing during a virtual event.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

What happens when we build brands with STOP marketing as a customer design experience, not storytelling? At American Marketing Association’s 2020 AMA Experience Design Virtual Conference , Russ Klein CEO, American Marketing Association took us into the future of customer experience design and marketing during a virtual event.

Storytelling 52

Storytelling Brand Branding Marketing 52

PR 20/20

MAY 8, 2019

We’re doing this in three primary ways: Marketing Artificial Intelligence Institute. Marketing Artificial Intelligence Conference (MAICON). Marketing Artificial Intelligence Institute. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

MAY 1, 2018

Too much of what marketing does is focused on the short-term – stunts, tricks, and discounts – to influence the numbers at the expense of the long term. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel.

B2B 62

B2B Marketing Survey Study 62

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. For example, you might want to announce an upcoming trade show or conference. It can also help you communicate your company values.

Writing 82

Writing How To Media Guidelines 82

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”.

Marketing 69

Marketing Ethics Interviews Meeting 69

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever. Objective tech media reporting as we knew it is no longer the prevalent reality.

Journalism 50

Journalism Report Enterprise Interviews 50

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. And, ideally, start to do it better and better.

Video 79

Video SEO Skype B2C 79

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. To gain the most stretch out of top assets, always be thinking about ways to repurpose content. >> Related read: Content Marketing 2.0: Which pieces of the story may be missing? Evolve from distribution to programming.

Pinterest 40

Pinterest Community Data Mobile 40

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120