The Proactive Report

JANUARY 4, 2023

Comparisons. The post Search Engine Optimization – Position Zero and Featured Snippets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Google favors certain types of content for featured snippets. These types of content are more easily picked up and shown to the user. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. Most social mentions can be evaluated with the analytics already embedded in major social platforms, or with specially designed tools for social media monitoring and evaluation.

Measurement 189

Measurement How To Guidelines Web 189

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards.

Analytics 81

Analytics Comparison Google Interviews 81

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. To read about more entertainment comparisons like this one, check out our streaming blog here. The box office wasn’t the only place Top Gun gained attention for earning big numbers.

Comparison 78

Comparison Film Viral Trends 78

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 83

Tools Comparison Media System 83

NewsWhip

AUGUST 18, 2020

This week began with two of our own, as our CEO and founder Paul Quigley welcomed NewsWhip’s Head of Research and Editorial Benedict Nicholson to talk about the explosion of public interest in news content on social media this year so far. In layman’s terms, the amount of Facebook engagement to web content has doubled since last year.

Web 78

Web Comparison Facebook Community 78

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. 43 cents per click.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Mindful Marketing

NOVEMBER 6, 2022

In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Stephen Waddington

NOVEMBER 5, 2020

This is based on interrogating data from social networks. It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. Native social listening using the search tools on social media platforms themselves is an alternative but arduous process.

Google 124

Google Reddit Comparison Trends 124

Sword and the Script

JULY 20, 2021

Comparisons between solution types. Optimize your web pages to ensure that your audience can easily find you. The messaging on your website should complement the messaging you use elsewhere in content and social media. Customer case studies, testimonials and reviews. Pricing information.

B2B 181

B2B Company Marketing SEO 181

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified allows you to monitor all the major social media sites and online news sources. What I saw was quite impressive. 1) Overview of Notified.

Software 117

Software Tools Publicity System 117

PR 20/20

APRIL 29, 2023

Social reach : Measure the reach and engagement of your content on social media platforms. Content performance : Google Analytics can track the performance of your individual web pages and blog posts, including pageviews, bounce rate, time on page, and more. This can include likes, shares, comments, and clicks.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. You can save or delete results right from the inbox.

Tools 162

Tools Media Software Analysis 162

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” By comparison, Apple has taken several tangible steps to help users monitor and control their screen time. I'm sorry. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

Buzzstream

APRIL 25, 2018

The application works by crunching web data, searching prospects’ websites, and checking the most common email address patterns to return the most suitable email address. is that they also show any matches of the discovered email on the web, should there be any. Method 3: Social selling. is my go-to tool for this.

LinkedIn 96

LinkedIn Web Tools Google 96

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Shift Communications

OCTOBER 28, 2015

Certainly, almost every social media influence tool uses Twitter as its database of record for influence calculation, and barring significant changes to Twitter’s data APIs, that’s unlikely to change soon. However, the way in which Twitter interacts with your audiences may be changing.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. 21) Traffic from media coverage outperforms other sources.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. Also, please read the Pitches!

Case Study 119

Case Study Software Data Web 119

Sword and the Script

OCTOBER 27, 2020

The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Social media was still relatively new back then, and Muck Rack began as a place for reporters to find each other. The news media wasn’t the only audience to notice Muck Rack.

Pitching 88

Pitching Media System Tools 88

Sword and the Script

JANUARY 12, 2021

You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web. There’s a long history of public companies bucking the RegFD legend and providing disclosure in blog posts and on social media. Again, that comparison post I link to above is instructive.

Financial 89

Financial Video Survey Google 89

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Let’s take a look at this overlap. Backlinks: 66 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Businesses will hire more (and more senior-level) executives to oversee content, and will give those people purview over owned and earned media.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. Product/service comparison: 39%. Analysis: The low marks for retargeting was surprising.

B2B 64

B2B Study Marketing Survey 64

PR in High Definition

MAY 31, 2017

Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team. Tell them, don’t come back until our awareness has skyrocketed and every C-suite exec knows who we are.”.

Measurement 48

Measurement Financial Advertising Advertising 48

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

AUGUST 30, 2015

Maybe they looked at several treatments in a before and after comparison. Next is to understand if they don’t like it, what action will they take, e.g., a comment on social media or more. to Alphabet, apparently, BMW owns the alphabet.com domain , so Google went with https://abc.xyz for its new web address.

Twitter 28

Twitter Google Financial Comparison 28

Waxing UnLyrical

MAY 28, 2011

It runs Flash, so you don’t miss large portions of the web like you would on the iPad, and it sounds like Honeycomb is only going to be getting better. He does social media management for KimberMedia and teaches for @bgckids. Speaking of Honeycomb, the updated 3.1 version was much appreciated. He also blogs.

Tools 55

Tools Wireless Skype Video 55

Sword and the Script

NOVEMBER 12, 2019

The idea is a buyer searches for products on the web and finds the company’s website. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. It’s like comparing QuickBooks to NetSuite. 5) Software Advice | @SoftwareAdvice (A Gartner company). 6) GetApp | @GetApp (A Gartner company).

Software 17

Software B2B Marketing Data 17