Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The audience kills advertising. Native advertising smack down. “At Real influencers, please stand up. The 10x marketer; a new hope. “I

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. Also, please read the Pitches!

Case Study 118

Case Study Software Data Web 118

PR in High Definition

MAY 31, 2017

Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team. But recently I’ve seen organisations offering ‘search’ advertising equivalent as a measure superior to AVE.

Measurement 48

Measurement Financial Advertising Advertising 48

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Online advertising has changed. The results?

Tools 136

Tools Publicity Measurement SEO 136

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Flatiron Communications

AUGUST 30, 2015

Maybe they looked at several treatments in a before and after comparison. Next is to understand if they don’t like it, what action will they take, e.g., a comment on social media or more. to Alphabet, apparently, BMW owns the alphabet.com domain , so Google went with https://abc.xyz for its new web address.

Twitter 28

Twitter Google Financial Comparison 28

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. The idea is a buyer searches for products on the web and finds the company’s website. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. Funding: $25.1

Software 17

Software B2B Marketing Data 17

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. 43 cents per click.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Mindful Marketing

NOVEMBER 6, 2022

In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. Advertising is a distant third. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164