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Website spelling and grammar errors are costlier than you may think

Agility PR Solutions

But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

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9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Cision

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

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What is A/B Testing in Marketing?

5W PR

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages.

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How to Measure the Success of your PR Activity

Prohibition

Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts. It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.

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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. NewsWhip users can access the dashboard here. million in 2020 to 2.9

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KFC’s Beyond fried chicken has been Veganuary’s big winner

NewsWhip

Even so, engagements to Veganuary and vegan web content have dropped significantly since 2021 with similar results this year. However, brands are still continuing to time their launches around the January period, and there have been some in 2022 that sparked interest on the web, but also across social media channels.

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