PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Press releases aren’t meant to act as marketing material for your company.

Writing 52

Writing How To SEO Infographics 52

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth.

Examples 116

Examples Energy Retail Product Launch 116

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. The problem is, everyone can do that. And everyone is doing that. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. Owned Media. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Some of the purposes of a press release include: Sharing information about your company. What Is a Press Release?

Product Launch 101

Product Launch Social Media Newspapers Writing 101

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media.

Employee 60

Employee Social Media Brand Branding 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Or you may decide that media relations is precisely what you need. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. million journalists and social media influencers in E-Releases’ distribution database.

Examples 104

Examples Writing Product Launch Crisis Management 104

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. How do companies determine if they are ready for a PR agency?”.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. Their product is in direct competition with yours. Not so fast!

Writing 92

Writing Small Business SEO Local 92

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

DECEMBER 2, 2020

So you’ve written a press release to highlight your company’s latest achievements? We want you to get the news about your company to as many readers as possible. The first option is to publish a press release on your company’s website. You can then share this press release on your social media profiles.

Pitching 69

Pitching Writing Product Launch Blogging 69

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Many companies put minimal effort toward their pages, and it shows. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. The fact is, social media allows us to reach countless people on a constant basis. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business.

Social Media 40

Social Media Pinterest Media Marketing 40

PR Fuel

JULY 26, 2020

If you’ve ever thought about using press releases , they are a great way to help your company get noticed. If so, keep reading to find five reasons why your company might be able to benefit from the advantages of a press release. One of the top reasons for a press release is to share the news about a big announcement from your company.

SEO 52

SEO Writing Local Product Launch 52

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. Write a good script. It has taken the world of content by storm!

Video 62

Video Product Launch Film Social Media 62

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write About a Newsworthy Topic.

Writing 60

Writing SEO Google Local 60

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about?

Creativity 96

Creativity Product Launch Examples Energy 96

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Gawker was justified to call it soulless. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. New Era, New Responsibilities. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. It’s that time of year again. Square Format.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about?

Creativity 76

Creativity Product Launch Examples Energy 76

PR Fuel

FEBRUARY 4, 2022

But they have long been used by corporations to help launch products or create brand awareness. Press releases are simply short, factual statements issued to a news distribution network on behalf of a company. Compare and contrast launching a business on your social media channel with a launch via the press.

SEO 52

SEO Viral Advertising Advertising 52

Shift Communications

AUGUST 3, 2016

Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Be sure to get a few team members together to brainstorm before you write your plan. Social Media: If you are managing channels you should be tracking growth (both quality and quantity).

B2B 60

B2B Interviews Strategy Product Launch 60

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57