PRSay

NOVEMBER 9, 2017

When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) I submitted an application for the APR (Accredited in Public Relations), and my journey began.

Case Study 113

Case Study Conference Study Print 113

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time.

Radio 167

Radio Journalism Interviews Energy 167

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. Some companies can develop content by using their iPhone and iMovie apps.

Television 60

Television Local Print System 60

ImPRessions - Crenshaw Communications

JULY 21, 2016

While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact. Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This means good stories that would have made news a few years ago will go unnoticed today.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” This company sells children’s furniture and swing sets.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. Your CEO is presenting to thousands of people to unveil this new product.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Bad Pitch Blog

AUGUST 7, 2012

Antiques Roadshow PBS'' version of reality TV lets us watch people present objects for inspection by an expert who determines each object''s value. Many media relations scenarios start locally or in the trades. They build momentum and introduce the client or company to national media to open lines of communications.

Pitching 67

Pitching Strategy Local Banking 67

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Companies that prioritise activities towards voice technology now have the chance to get ahead. The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. Big risk can mean big, positive change for a company looking to make its name in the media. It’s not difficult to balance the time between smaller versus larger companies.

Agency 60

Agency Apparel Pitching Creativity 60

PR 20/20

OCTOBER 12, 2017

They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. As soon as the race was over, they quickly printed the results on the Heidelberg and distributed the magazines to attendees as they were leaving the race — an astounding feat done in almost record time.

Marketing 53

Marketing Enterprise Print Film 53

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. If a company executive is presenting or speaking on a panel, consider a post that features their story. Be present where your audience is. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. The relationship with Mainland China also presents unique dynamics that can impact the business environment.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Conversations

JULY 20, 2015

Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Observations on a company of communal stakeholders. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Others are less obvious.

Community 40

Community Print Twitter Creativity 40

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . Mason took over as presenter for Radio 4’s Any Questions?, Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. I’d imagine there are targeting options too.

Software 121

Software Case Study Advertising Advertising 121

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company has secured $10 million in Series B funding, it seems like a straightforward business/entrepreneurship pitch, but there may be additional sectors that maximize receptivity to the story. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings.

Media 136

Media Mobile Telecommunications Pitching 136

Contently - Strategy

AUGUST 22, 2019

MD Financial’s goal is even more specific than the goal of most financial companies; they aim their content at medical professionals and their families, and they focus specifically on the financial challenges faced by this demographic. MD Financial’s Medical School Cost Calculator.

Banking 111

Banking Content Marketing Examples Industry 111

ZudePR

MARCH 22, 2018

H: What about the print quality? However, I spent most of the time working at my local health club for the sociability. Before going to sleep by 22:00 latest, I made sure that everything was ready to smooth my way out of the door in the morning, including clothes, anything I needed to print out, and any reference books I needed. *

Writing 83

Writing Google Blogging Exercises 83

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. I love to work out at the gym nearby and ride my bike on local roads. Any pet peeves with PR people? Enough said.

Meeting 65

Meeting Automotive Engineering Media 65

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Oliver Luckett giving his keynote presentation, “Wild Efficiency: The Science Behind Social.”. Be passionate. Have fun,” he said.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

MARCH 7, 2024

Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. In-depth Market and Media Research: Before entering the Israeli market, it’s crucial for foreign companies to thoroughly research not only the market potential business-wise, but also the media landscape specific to their sector.

Print 105

Print Marketing Real Estate Automotive 105

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

What unique opportunities does an Olympic year present to those of us who work in PR? What unique challenges does an Olympic year present to those of us who work in PR? First, all PR starts local. I’ll start with a couple of general tips that I learned from mentors early in my career that continue to serve me well today.

Sports 60

Sports Pitching Print Local 60