Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. How did you get the idea to use videos to promote Stone Temple?

Video 153

Video B2B Film Marketing 153

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

Video 116

Video Communications Strategy Product Launch 116

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. Need help boosting your brand’s social presence?

B2B 111

B2B Social Media Company SMB 111

Deirdre Breakenridge

DECEMBER 13, 2021

However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications.

Ethics 195

Ethics Policies Leadership Employee 195

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. Companies are spending thousands and thousands of dollars on team-building activities, and I’m thinking, go buy an Xbox.”.

Video 167

Video Employee Training Study 167

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.

Film 62

Film Leadership How To Video 62

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 156

Company Nonprofit Apparel Local 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . If you’ve spoken at industry conferences, upload the video. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. However, the benefits of video content extend beyond mere simplification.

Infographics 78

Infographics Financial Video Leadership 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Thought leadership events keep on giving. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . According to LinkedIn , “LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments.” Preview company announcements and launches. Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

PRSay

DECEMBER 6, 2022

Supreme Court will weigh whether technology companies can be held legally liable for what their users post. The case is the first before the Supreme Court to test the liability protections that technology companies enjoy under Section 230 of the Communications Decency Act. Two separate cases before the U.S. In Gonzalez v.

Company 78

Company YouTube Policies Google 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Many are racing to learn the fundamentals of live-streaming and online video production. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

FEBRUARY 2, 2024

Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Short-form video reigns. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today.

Trends 184

Trends Video B2C Measurement 184

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

The Stalwart Blog

MARCH 5, 2020

Tell us a little bit about Flexible Work Solutions, which is your company, how you got into that, and how you help organizations. Joanie Connell: So, people who get promoted into leadership positions in technical organizations are typically technical experts. Really appreciate it. Joanie Connell: Oh, it’s my pleasure.

Interviews 107

Interviews Video Communications Leadership 107

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

PRSay

OCTOBER 27, 2017

The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video. He knew it would be cutting against the grain, but the outcome could be just what the company needed.

Leadership 113

Leadership Communications Hotels Tourism 113

Ethical Voices

SEPTEMBER 1, 2022

This week in public relations ethics there were some really interesting articles that look at duty, leadership and the need for counsel. Is it ever right to sabotage your company? It looks at the hypocrisy of companies claiming to care about the environment yet they are representing companies damaging it.

Ethics 73

Ethics Company Survey Leadership 73

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands, from high-growth startups to larger public companies. Crenshaw Communications is a New York PR and content agency specializing in B2B public relations for high-growth technology companies. About Crenshaw Communications.

B2B 170

B2B Leadership Technology Web 170

Shift Communications

SEPTEMBER 8, 2017

As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Yet, the company is sometimes still thought of as part of the old guard, and not at the forefront of the rapid changes in healthcare, because of its longevity in the marketplace. hospitals and 20 percent of physicians.

Healthcare 79

Healthcare Leadership Local Retail 79

PRSay

APRIL 7, 2020

Forty-eight percent of respondents prefer to receive employer updates on the coronavirus via email or newsletters, followed by posts on company websites (33 percent) and phone/video conferences (23 percent). Employees expect frequent updates. Greg Beaubien is a frequent contributor to PRSA’s publications.

Crisis 149

Crisis Company Communications Government 149

The Stalwart Blog

MAY 27, 2016

However, I feel they are particularly valuable when it comes to video production. . On a basic level, one may think that the quality of a video project is dependent on the quality of the production itself, or what’s captured on camera — what you see is what you get. Determine the goal of your video early on and stick to it.

Video 84

Video Case Study Guidelines Film 84

NewsWhip

SEPTEMBER 3, 2021

The world is not unfamiliar with the power and fortune that Big Tech companies hold, and it’s been that way for some time now. In this analysis we’ll look at the top stories surrounding these companies throughout the past year, uncover what they’re up to now, and understand the new ways they’re beginning to leverage power.

Company 78

Company Publicity Google Government 78

The Stalwart Blog

OCTOBER 3, 2019

Many crises you would expect them to be handled by the existing leadership team and the existing leadership team are the best people to handle the crisis. But sometimes the existing leadership team actually is the crisis. David: Yeah, or just public perception, especially if you’re a company of visibility.

Government 74

Government Crisis Video Interviews 74

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Extends the reach of thought leadership content . B2B companies can use audience targeting to reach industry decision-makers . Here’s why. Paid vs. organic social.

Social Media 344

Social Media Media B2B Leadership 344

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform.

Leadership 60

Leadership B2B Infographics Data 60

PRSay

JULY 27, 2020

To illustrate how even the most challenging piece of content can be improved, here’s an excerpt of an actual 800-word company email (with the names changed): Dear Colleague: The purpose of this communication is to update you on our Performance Cultural Initiatives and our efforts to enhance Acme’s Performance & Development System.

Employee 196

Employee Leadership System Corporate 196

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. I’ve seen seasoned thought leaders shrink at the prospect of recording a video session. Video keynotes are often made available on-demand, so it pays to get it right.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. Instant text-to-video Posting information and materials online is easy but generating interest and engagement is often a lot more difficult. Best of all, they’re quick and tailored to the occasion.

Retail 156

Retail Video Pitching Technology 156