Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

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Video Marketing SEO Social Media 108

Agility PR Solutions

SEPTEMBER 6, 2022

The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video […].

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Instagram Video How To Creativity 164

Ishmael's Corner

AUGUST 30, 2016

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You walk away.

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Video Company Storytelling Meeting 134

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

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Video Brand Branding Energy 85

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

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B2B Industry Company Case Study 295

Agility PR Solutions

OCTOBER 19, 2021

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle. Ask any video production company worth its salt about it, and they’ll agree that learning to […].

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Video Strategy Marketing Company 192

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. We’re first exposed to the Social Video.

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Video Creativity Conference Education 189

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work?

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Conference Video Software Privacy 169

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

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Video Trends Marketing B2B 145

Agility PR Solutions

AUGUST 5, 2021

The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […]. The post Social media videos—10 things you have to know appeared first on Agility PR Solutions. They have become a great place for online marketing where users can promote their business blog.

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Social Media Video Media Instagram 170

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

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Video Strategy Marketing Instagram 89

5W PR

JULY 27, 2021

These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features. Just in the last year, the gaming industry’s revenue reached over $150 billion.

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Video Publicity Industry Corporate 88

Rock the Status Quo

JANUARY 20, 2015

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Social Media Videos' Let me know what you think!

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LinkedIn Video Company B2C 100

Agility PR Solutions

SEPTEMBER 8, 2021

This button is a brand new feature that the company introduced for its users, which allows them to see a video feed that pools various content from subreddits being followed, as well as content […]. When users of the Reddit app recently opened the platform, they could notice a new button next to their search bar.

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Reddit Video Trends Marketing 150

Agility PR Solutions

JUNE 25, 2023

Nowadays, most customers require reassurance before doing business with your company. If they don’t trust you or your brand, they’ll just go someplace else.

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Video Brand Branding Company 86

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Study Study Company B2B 122

PR in High Definition

JANUARY 30, 2024

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. If a crisis hits, no time need be wasted making introductions to the company.

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Handbook Crisis Company Reputation 62

Contently - Strategy

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home.

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Travel Video Industry Tourism 144

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

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Video Case Study Sports Creativity 62

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort.

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Video Measurement Survey Creativity 149

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting?

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Video B2B Film Marketing 153

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. Companies are spending thousands and thousands of dollars on team-building activities, and I’m thinking, go buy an Xbox.”.

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Video Employee Training Study 156

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

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Video Social Media Instagram Media 62

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

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Video Strategy SEO Engineering 62

Axia PR

JUNE 5, 2022

Credible video testimonials from your customers can build your brand. Video testimonials are significant proof of your brand’s excellent services, encouraging other consumers to trust you. Yet, companies often take a step back when asking their customers for video testimonials.

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Video Consumer Company Brand 62

Communications Conversations

DECEMBER 4, 2017

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. However, from a brand perspective, company pages do not.

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LinkedIn Video Company Brand 83

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

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Company Nonprofit Apparel Banking 142

PR Fuel

DECEMBER 3, 2022

Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Read More The post How Can You Turn a Company Press Release Into a Blog Article? Which shall you choose to use? The beauty of any form of marketing you use for your business is that it can be transformed into various pieces that can be used.

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Blogging Company Video Social Media 103

Cision

NOVEMBER 8, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Click the image to view the video or read the transcript below. The post Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen? He also discusses why this is happening and hints at the solution.

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Video Marketing Media Measurement 0

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. This provides viewers with an easy way to absorb all of your company’s main points at once.

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Video SEO Engineering Radio 95

Communications Conversations

MARCH 21, 2023

I got curious: How many Minnesota-based companies are really ON TikTok? In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? Many legal teams with big companies simply won’t allow it due to security risks. Here’s the full list of companies I researched.

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Company Wikipedia Video Insurance 60

NewsWhip

OCTOBER 25, 2023

From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn. With a global community of more than 985 million professio nals and more than 67 million Company Pages, LinkedIn is the platform for work conversations.

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LinkedIn Trends Company Reddit 97

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

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LinkedIn Video How To Marketing 62

PRSay

DECEMBER 6, 2022

Supreme Court will weigh whether technology companies can be held legally liable for what their users post. The case is the first before the Supreme Court to test the liability protections that technology companies enjoy under Section 230 of the Communications Decency Act. Two separate cases before the U.S. In Gonzalez v.

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Company YouTube Policies Google 78

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

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Company Analytics Privacy Consumer 88

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

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Video Product Launch Film Social Media 62

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy. ” Oh boy.

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Social Media Viral Company Education 179