Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web.

Interviews 79

Interviews Media Content Marketing Facebook 79

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. Free PR Interview Transcript. It is national hot dog day. Yes she liked National french fry day. Every day is a national food.

How To 130

How To Television Pitching Fashion 130

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 85

Sports Television Advertising Advertising 85

Deirdre Breakenridge

JULY 22, 2019

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

MAY 16, 2016

Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. There’s often a bit of nail-biting as we wonder how a company spokesperson will deliver “key messages” in a three-minute chat, or how far a host will veer from agreed-upon questions. Forget the interviewer.

Film 168

Film Interviews Television Financial 168

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. The post Will Television Follow Newspapers’ Fate? CEO Les Moonves. Comcast CEO Brian Roberts. Make ads more relevant.”

Television 28

Television Newspapers Conference Retail 28

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. Make it easy for a reporter to get a hold of you.

Television 120

Television Pitching Journalism Interviews 120

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer!

Television 52

Television YouTube Pinterest Radio 52

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering System Hotels Television 383

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. Many people feel they have one story and that one story might not fit in every media outlet. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 93

Technology Meeting Media Analytics 93

Maxim Behar

APRIL 11, 2024

I've seen successful individuals who have achieved remarkable things, own great companies and live comfortably. I studied overseas, and ten years ago, I managed a large American company in Prague. Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. For how long?

Television 59

Television System Interviews Travel 59

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 155

Television Instagram Consumer Newspapers 155

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you own a company that is a professional home cleaning service or anything aligned with that, it’s a great thing to talk about. How is your business related to weather, topics, holidays in September. What to Pitch When.

Pitching 130

Pitching Television System Local 130

Axia PR

MAY 26, 2017

3 reasons why a trained “talking head” is beneficial for your company. Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone?

Television 48

Television Training Media Interviews 48

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. For a PR guide to executive speaking gigs , go to our earlier post. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. They talked about, because it’s a publicly traded company it has to be approved by the Board. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. television networks have created in 30 years. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Training Video Survey 136

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I could not have asked for a more genuine, passionate team to interview with, and I am still elated about it (thank you, Ron!). I found “the one” and decided to go for it.

Case Study 36

Case Study Storytelling Television Energy 36

Maxim Behar

JANUARY 11, 2024

Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. In 1999, I introduced six values in our company and the fourth value was the 5-minute rule. The manager must manage every day from 9 to 5 or 9 to 6.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR for Anyone

SEPTEMBER 1, 2022

I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. So when you do land that interview, you nail it. So it’s really important to understand the news cycle and what’s happening in the news today. We call it newsjacking.

Pitching 130

Pitching Video YouTube Viral 130

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. The steps taken after a PR placement appears can make or break a company’s marketing strategy. This may help to generate more trust and credibility for the company.

Publicity 79

Publicity How To Television Agency 79

Maxim Behar

MARCH 27, 2024

They talk through television studios or press conferences, and practically, when GERB holds a press conference, it sends a message to, let's say, in this case, Continue the Change and vice versa. Or one from companies, and they try to bring the conversation down to a slightly more, let's say, understandable level, but they descend lower.

Government 64

Government Conference Television Social Media 64

Mindful Marketing

JANUARY 16, 2022

However, for a company with annual revenues of $4.37 The ad also mentions a related phenomenon that COVID didn’t cause but did increase: the use of third-party delivery companies. When people consider Domino’s brand, the company wants them to think of food delivery, which the commercial accomplishes.

Local 80

Local Corporate Insurance Insurance 80

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

Landis PR

APRIL 4, 2022

Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. He was interviewed on several TV morning shows about details on the approved vaccines and explained in layman’s terms, how the process of getting vaccines works.

Case Study 52

Case Study Television Video Travel 52

PR Insiders

NOVEMBER 10, 2020

Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. is never pitch yourself, your company or your product.

Media 78

Media Pitching Print Interviews 78

Maxim Behar

SEPTEMBER 25, 2023

Host: Thank you and this is your first time on television. Host: Perhaps the most important thing is good company. Because a lot of times you meet people who are alone with themselves, who are going through something that has taken them there, and in that case maybe company is not necessary. Hello and welcome.

Travel 59

Travel Meeting Television Instagram 59

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. The contents of a media kit vary and company to company; however, there are several basic pieces that should always be included to build a better media kit. What is a Media or Press Kit? What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90