Company Interviews Media Training Television 
ImPRessions - Crenshaw Communications
MAY 8, 2017
When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.
PR for Anyone
JULY 28, 2022
Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.
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PR for Anyone
SEPTEMBER 15, 2021
Remember, these are for local media and national television. If you own a company that is a professional home cleaning service or anything aligned with that, it’s a great thing to talk about. How is your business related to weather, topics, holidays in September. What to Pitch When.
PR for Anyone
APRIL 26, 2022
” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. They talked about, because it’s a publicly traded company it has to be approved by the Board.
Deirdre Breakenridge
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.
PR for Anyone
SEPTEMBER 1, 2022
I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. We call it newsjacking. I talk about it all the time.
PR for Anyone
JUNE 30, 2022
But PR is an opportunity to share the good things in your company as well. And then there is positioning you an expert in your industry where you can regularly be featured in the media. What’s a good story about people in your company, things that you’re doing? What major accomplishments have you achieved?
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