PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 126

Trends Pitching Twitter Nonprofit 126

5W PR

MARCH 26, 2024

Before a company can start crafting its message, knowing the audience inside out is crucial. Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market.

B2B 78

B2B Strategy Communications Case Study 78

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. Any pet peeves with PR people?

Meeting 103

Meeting Media Journalism Interviews 103

The Hoyt Organization

APRIL 23, 2024

Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility. Build Relationships With Media Media relations are a critical aspect of public relations for nonprofits. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. I play guitar!

Meeting 88

Meeting Media Pitching Newspapers 88

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. Especially if the publication is highly relevant to your client or company’s business, the last thing the publication wants is to have issues with a company that can bring future news items. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? What drew you to that company, in particular? He’s a runner.

Radio 167

Radio Journalism Interviews Energy 167

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. So, back in 2014, I set up social media channels across the board. The ones I found most valuable are LinkedIn, LinkedIn groups, and Twitter. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Then, if a client is immediately needed for approvals, interviews, etc., So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? “Early on, PRs must communicate the importance of newsjacking and explain how it works to ensure their buy-in and reinforce the value.

Trends 293

Trends Pitching Agency B2B 293

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Updates on the pandemic are coming fast, and that makes things difficult for both PR teams and the media. Connect with Lisa on Twitter: @LisaArledge.

Skype 198

Skype Media Interviews Advertising 198

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. million users X/Twitter : 1.96

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. It raised a Series A round of funding for $1.1 million in 2016. That sounds promising.

Software 89

Software Pitching Measurement Enterprise 89

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Additionally, every outlet profile offers information about the company, their audience size and awards won. Earned Media Builds Trust. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage.

Strategy 257

Strategy How To SEO Engineering 257

PRSay

MAY 14, 2018

I say that because often you might also see something in her Twitter bio or an Instagram post that you could use to make more of a personal connection. That’s the ultimate goal of great media relations — just not so soon. Get more media pitching knowledge from Michael Smart here. So save that thought.

Pitching 121

Pitching Media Relations Journalism Instagram 121

Shift Communications

SEPTEMBER 1, 2015

Even if they don’t end up using client commentary or information from the original interview in a potential story, it helps continue the life of the relationship and familiarize the reporter with your client. It goes without saying but following them on Twitter helps too. Offer something new. Share your thoughts in the comments below!

Interviews 60

Interviews How To Journalism Report 60

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. Finish this sentence: If I am not reporting, I am… keeping up with paperwork (barely), reading the news, sifting through the dreck on LinkedIn and Twitter in search of the rare nuggets of useful information. Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. There’s virtually no such thing as a traditional PR company anymore. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 109

Video Marketing SEO Social Media 109

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

The Proactive Report

APRIL 3, 2017

“The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.” Cision State of the Media 2017. Company Newsrooms. Most company newsrooms are no more than a “press release graveyard.”.

Media 100

Media Video Mobile Report 100

Sword and the Script

NOVEMBER 22, 2022

Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” Importantly, the company says they are not measuring influence , merely identifying those that talk about PR measurement on Twitter. Not everyone does just media relations, employee comms, or marcoms. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. If your content is intended for top-of-the-funnel visitors who are not aware of your company, you may be better served by having a broader range of content. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

APRIL 18, 2022

Supply chain disruptions and how companies are managing them are another big topic. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I also take a closer look at my blog shares as a lot of what I write tends to be more for the LinkedIn and Twitter audiences rather than Facebook.

Interviews 35

Interviews Writing Blogging Social Media 35

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I will discover what story interests me about the companies they represent. You can do your social media online – my social media style is to do in-person socializing with a human being in front of me!

Interviews 48

Interviews Radio Journalism Newspapers 48

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Follow Melissa on Twitter: @melissa_agnes. Brad’s book: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.

Training 113

Training Crisis Media Training Crisis Management 113

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Combined with deep industry, company or sector knowledge creates a great foundation. I always thought I’d be…a press secretary on Capitol Hill.

Employee 174

Employee Reputation Internal International 174

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What is your secret to media relations success? But are you letting opportunities to extend the life of your content pass you by? Rapid Fire Round.

Print 120

Print Tourism Transportation Film 120