Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

FEBRUARY 24, 2016

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. But is Twitter really dying? According to Cision’s State of the Media 2016 Report , 21.6 According to Cision’s State of the Media 2016 Report , 21.6 Want to improve your media relations?

Twitter 120

Twitter Report Tools Pitching 120

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. Q3: What are a few of the steps companies can take to prepare for crisis? Companies should have a crisis plan, know who to talk to, what to say etc. Media Relations follows the same principle.

Twitter 212

Twitter Crisis Communications Crisis System 212

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey: The biggest shift is social media and communications. Companies are able to reach their prospects and clients in a new way.

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. For many startups, a funding round is the biggest news you’ll have in a while and shows why your company matters. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Crisis Social Media Reputation 385

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Media moves on Twitter.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 121

Blogging Software B2B Survey 121

Marketwired

JANUARY 8, 2016

Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. We’ve seen all too often when companies misread the media.

Media Relations 100

Media Relations Media Crisis Pitching 100

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Any good PR pro knows when not to pitch company profile pieces. Be flexible .

Report 361

Report How To Pitching Banking 361

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 127

Trends Pitching Twitter Nonprofit 127

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 155

Comparison Twitter Newspapers Communications 155

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Some of the findings around social media stood out: 1.

Social Media 109

Social Media Report Survey Media 109

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. The attention for this story might not be surprising since it involves media and big tech. Jordan Chanofsky, CEO. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 69

Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. Interact on social media. First, it’s a nice gesture.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

MARCH 26, 2024

Before a company can start crafting its message, knowing the audience inside out is crucial. Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Something similar is true with earned media.

Media 168

Media YouTube Pitching Survey 168

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. Especially if the publication is highly relevant to your client or company’s business, the last thing the publication wants is to have issues with a company that can bring future news items.

How To 321

How To Media Report Pitching 321

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Many incumbent vendors in PR tech partner with LexisNexis for news monitoring, but PRophet will use it to help PR pros find media contacts and “predict journalist interest and sentiment” in your pitches.

Survey 152

Survey Software B2B Pitching 152

Waxing UnLyrical

JULY 22, 2015

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

Media Relations 40

Media Relations Media Policies Social Media 40

Bianchi Biz Blog

MAY 16, 2024

South Korea is also intensely loyal to homegrown Korean social media sites such as KakaoTalk (a free mobile instant messaging app), KakaoStory (a social network platform launched by Kakao, a South Korean internet company) and Naver Band (a private group sharing app). X (formerly Twitter) : Twitter has 7.2

YouTube 96

YouTube Marketing Local Chemicals 96

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

The Hoyt Organization

APRIL 23, 2024

Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility. Build Relationships With Media Media relations are a critical aspect of public relations for nonprofits. Social media also allows for direct communication with potential donors and supporters.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Preview company announcements and launches. Did your company just acquire funding or are launching a new tech offering? Perhaps preview the headline of a press release to gauge attention and direct users to your company’s page or your own – wherever the press release link is live. How will you use LinkedIn stories?

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. What percentage of European companies hire U.S.

Report 106

Report Publicity Marketing Pitching 106

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 94

Media Sports Agriculture Pitching 94

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 10 PR Tips for Making Your Company Easier to Cover.

SEO 103

SEO Software Resources Newspapers 103

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89