ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. The company has secured funding that will enable a leap forward. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Stephen Waddington

AUGUST 13, 2019

In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society.

Internal 84

Internal International Ethics Communications 84

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. Changing strategy?

Privacy 174

Privacy Data Government Journalism 174

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. “A More internal comms. Broader remit, more engagement across the company.”. Giving voice.

Communications 122

Communications Crisis Internal International 122

Newsfile

DECEMBER 20, 2023

AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. Investors are seeking clear evidence of how companies are contributing to these new global climate goals, especially in reducing their carbon footprint and enhancing social governance. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

NOVEMBER 7, 2019

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s made promises surrounding the consumer data privacy debate. These commercials have one common thread: community.

Advertising 68

Advertising Advertising Privacy Facebook 68

Ethical Voices

APRIL 3, 2023

It was really striking the balance between protecting the information that I had to share with the board, and knowing when and how I must trust and keep and safeguard confidences both internally and externally, while really trying to foster our transparent culture with my team. We’re not in a technology company.

Ethics 78

Ethics Privacy Data Financial 78

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Critical Mention

JUNE 24, 2018

A company can look at an influencer that has a large network, but it may not necessarily translate into the action they’re looking for, based on how closely the influencer is connected to their community and the type of content they share. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. I work from startups all the way to multi-national companies.

Data 60

Data Privacy System Crisis Communications 60

Sword and the Script

OCTOBER 13, 2018

Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands. However, the company also tried to pad the numbers and create the perception that things were better than they were. As it is at big companies, as executives come and go, so too do the visions, roadmaps, and priorities.

Google 72

Google Privacy YouTube Data 72

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Each article demonstrates the level of skepticism and consequence that is becoming standard for tech companies.

B2B 60

B2B Leadership Crisis Communications Technology 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. Also, the company employs more than 2,700 news professionals in 120 countries. Dow Jones Factiva Factiva offers a comprehensive collection of research including global news, business data and company information. News website.

Financial 52

Financial Media Analytics Data 52

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. To learn more about the Council of Accountable Physician Practices, visit: [link].

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PR in High Definition

SEPTEMBER 25, 2017

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. No more ‘why is this company spamming me and how did they get my contact information?’.

Marketing 69

Marketing Data Privacy Policies 69

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Internal culture is becoming part of a brand’s identity. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47