Communications Conversations

MARCH 6, 2020

If attracting and retaining talent is truly key to a company’s success, this just isn’t going to cut it. Personal story: I worked for a health care company earlier in my career. This company offered the standard 1-3% increase each year. Dental insurance – 95%. Ability to work from home – 63%.

Employee 78

Employee Insurance Insurance Real Estate 78

Communications Conversations

MAY 1, 2017

Or, if not in the same locale, have a virtual coffee with a solo professional then send them a gift card for Starbucks. hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.”

Insurance 90

Insurance Insurance Groups Meeting 90

Reputation Us

SEPTEMBER 11, 2019

Your credit card company. Your health insurance provider. A small, local business. Imagine a company that you like, have been a loyal customer, and would recommend to a friend. Your health care provider. Your employer. Your Internet provider. Your cellphone provider. A mid-sized, regional business.

Survey 74

Survey Reputation Corporate Banking 74

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity 149

Publicity Insurance Insurance Interviews 149

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Keep reading to learn more about how to write a good press release and how much it can do for your company! And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance.

Product Launch 103

Product Launch Travel Interviews Writing 103

ReimaginePR

APRIL 4, 2015

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. The adjuster said, “I’m going to find you someone really good, someone local. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them.

Insurance 120

Insurance Insurance Real Estate Hotels 120

OnePitch

NOVEMBER 17, 2022

We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

Insurance 74

Insurance Insurance Interviews Marketing 74

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Hutchison focuses on business development for ReputationUs, by cultivating partnerships with companies and nonprofits who seek to enhance , protect and defend their valuable reputations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

OCTOBER 31, 2018

This non-profit tracks which companies or political action committees (PACs)donate funds to which candidates, as well as information on “dark money” that’s given to campaigns by people who try a bit harder to avoid campaign contribution laws. You can even explore this information for local races where you live.

Tools 45

Tools Insurance Insurance Local 45

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. Consistency is important.

Facebook 160

Facebook How To Construction Insurance 160

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Know How to Find Business.

Insurance 110

Insurance Insurance Banking Groups 110

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

Solo PR Pro

JANUARY 17, 2023

My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. Starting solo also meant an opportunity to build a company aligned with my values. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Could your new home be a potential source of new business, or a good place to hire support locally?

How To 52

How To Travel Insurance Insurance 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 68

Media Relations Media Insurance Insurance 68

Communications Conversations

JANUARY 12, 2021

Some work for big companies. Brian Grace, Nationwide Insurance. Patrick Strait, Patterson Companies. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. Others are more junior. Others work for smaller orgs. It’s the mix that I love! Kristina Wright, Thrivent.

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

AUGUST 4, 2015

Did you know: 83% of executives say their companies are increasing their use of contingent workers. If possible, retrieve any personal information you may have on your company cell phone, laptop, etc. Consider your health insurance options. which often can be found in the Resources section of your local library.

Insurance 40

Insurance Insurance Financial eBook 40

Cision

MARCH 1, 2016

While there is no doubt that communication professionals were involved in positioning the crisis for stockholders and for the public, the aversion of the IPO “crisis” had everything to do with increasing revenue for the company. Ripley wrote her insight in 2015. Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

David PR Group

JUNE 27, 2014

You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. How much insurance should the drivers carry? Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Learning insurance? Subscribe to company resources and attend internal events. It’s common to follow your company’s/our client’s (and their competitors’) external updates.

Industry 58

Industry Insurance Insurance Resources 58

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. There was a day not too long ago when a growing media storm served as the primary catalyst to spur a company’s crisis team into action.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. I plan on using the Social PR Virtuoso Master Course as my guide when I land my first entry-level PR position. What is one Social PR campaign you’re in love with?

Insurance 40

Insurance Insurance Course Television 40

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), As one physician user said in company materials, “Facebook skews personal. Twitter only captures physicians interested in social self-promotion. Jude Medical, have jumped on board.

Social Media 48

Social Media Healthcare Marketing Media 48

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. One of the things that we did around flu vaccinations [was to pair] them with food events in local communities.

Communications 187

Communications Insurance Insurance Community 187

Bad Pitch Blog

FEBRUARY 26, 2009

The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Even in what was once recession-proof New York, the local restaurants and businesses are pushing Recession Specials—as if we need a reminder.

Insurance 40

Insurance Insurance Enterprise Television 40

Solo PR Pro

JANUARY 7, 2020

Will your clients be local, national or international? Do you want to limit your services to companies of a certain size? Those costs include things like health insurance, accounting, business insurance (some companies require it), and tools/resource subscriptions. . Who will you serve?

Insurance 53

Insurance Insurance Resources Crisis Communications 53

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Once you come out of school, what are companies and organizations doing to emphasize ethics? Make it a part of company culture. Started right out of college as an old fashioned copy clerk.

Ethics 91

Ethics Groups Handbook Education 91

The Hoffman Agency

JULY 23, 2019

For example, if a business effectively engages with a local community around its plans for a new office development, clearly explaining its plans and committing to investing in positive local infrastructure, it’s likely to smooth the path to planning consent. In that way, you can equate and investment in public relations as insurance.

Measurement 28

Measurement Insurance Insurance Reputation 28

PRSay

OCTOBER 29, 2020

Well, a lot of our local health departments no longer have that capacity. What we see now is people doubting DNA theory — doubting whether there is such a thing as immunity or whether the basics of biology are accurate. That means that we have to have an infrastructure that can both get deliver a vaccine the first round and track.

Insurance 86

Insurance Insurance Conference Technology 86

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Many people complain that they work in silos, compartmentalized from the rest of the company with an agenda incongruent to the greater team.

Measurement 120

Measurement Resources Technology Examples 120

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead? First, I think this author is right in that more and more big companies have decided they don’t need the news media as much any more. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. Sure your insurance costs might go up – but you could also charge admission. Can Any Company Market for a Profit?

Marketing 113

Marketing System Viral Insurance 113