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3 effective PR strategies for insurance companies

Axia PR

Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Recognizing The Big Risk.

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4 communication strategies successful insurance companies use to connect with their target audience

Axia PR

Effective communication fosters solid relationships and ensures customers fully understand your products and processes – naturally, it is a vital part for all players in the insurance industry. However, only a handful of carriers take this seriously by employing effective communication strategies with their clients.

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13 ways to get your insurance company in the news

Axia PR

Why is news coverage so great for a company? Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it. So how do insurance companies get in the news?

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Can your insurance cover the costs of hiring crisis public relations?

Axia PR

Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it. When your company is in crisis, you’ll take in many sudden expenses that you’ll have to pay for out of pocket. Having insurance help pay for crisis PR is a big help, but can insurance do that?

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Insurtech Round Table Explores Startup PR, Success Factors

Flack's Revenge

Mark Hollmer , a veteran journalist who has covered the property/casualty insurance industry for more than a decade. We discussed some of the top and emerging companies that work in the space, including SiriusPoint , Lemonade , Hippo , Branch , Broker Buddha , Cysurnance and Kore.ai. What are the best PR tactics for insurtech startups?

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Your company’s good name is one of your greatest assets. what the public perceives your company is able to offer in the form of products and services).