Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? Or, if not in the same locale, have a virtual coffee with a solo professional then send them a gift card for Starbucks. ” — Ebony Grimsley-Vaz, Above Promotions Company. Partly because I am a solo.

Insurance 90

Insurance Insurance Groups Meeting 90

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity 149

Publicity Insurance Insurance Interviews 149

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

OnePitch

NOVEMBER 17, 2022

We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. – Jerica Glasper , Marketing and PR Expert. – Kristen Grieco Elworthy , Marketing & Publicity Consultant, Seven Hills Communications.

Insurance 110

Insurance Insurance Banking Groups 110

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile.

Facebook 160

Facebook How To Construction Insurance 160

Solo PR Pro

JANUARY 17, 2023

I live in Charleston, WV and the PR market in our state is dominated by agencies. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

Scott Public Relations

OCTOBER 31, 2018

This non-profit tracks which companies or political action committees (PACs)donate funds to which candidates, as well as information on “dark money” that’s given to campaigns by people who try a bit harder to avoid campaign contribution laws. You can even explore this information for local races where you live.

Tools 45

Tools Insurance Insurance Local 45

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Some work for big companies. Brian Grace, Nationwide Insurance. Patrick Strait, Patterson Companies. Others are more junior.

Banking 78

Banking Sports Meeting Insurance 78

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. Historically, health insurance companies (like many areas of health care) are very B2B focused.

Insurance 60

Insurance Insurance Social Media Corporate 60

David PR Group

JUNE 27, 2014

You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. How much insurance should the drivers carry? Shouldn’t a simple alternative to taxis such as ridesharing be allowed within free market economies?

Technology 40

Technology Local Crisis Management Crisis Communications 40

Solo PR Pro

AUGUST 4, 2015

Did you know: 83% of executives say their companies are increasing their use of contingent workers. If possible, retrieve any personal information you may have on your company cell phone, laptop, etc. Consider your health insurance options. If not, an excellent resource is the annual Writer’s Market publication.

Insurance 40

Insurance Insurance Financial eBook 40

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. ” I think the Esurance marketing team did a great job in attracting people to sign up for their contest. .” It is ingenious in its very simplicity.

Insurance 40

Insurance Insurance Course Television 40

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 189

Communications Insurance Insurance Community 189

Bad Pitch Blog

FEBRUARY 26, 2009

The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Anyway, entering its 11th season, Maury is holding steady to decent ratings, even outpacing Martha-lite Rachael in some markets.

Insurance 40

Insurance Insurance Enterprise Television 40

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. The party room is pure marketing – of the genius variety – both because it ignites word-of-mouth and because it pays for itself.

Marketing 114

Marketing System Viral Insurance 114

Sword and the Script

DECEMBER 1, 2015

It’s led to news coverage, like this piece by a local FOX affiliate in Boston. Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. by Frank Strong.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Solo PR Pro

JANUARY 7, 2020

Will your clients be local, national or international? Do you want to limit your services to companies of a certain size? Once you have identified your market, take time to understand their needs. Serving an existing market is far easier than creating a market and convincing people of the need. Who will you serve?

Insurance 53

Insurance Insurance Resources Crisis Communications 53

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

The Hoffman Agency

JULY 23, 2019

For example, if a business effectively engages with a local community around its plans for a new office development, clearly explaining its plans and committing to investing in positive local infrastructure, it’s likely to smooth the path to planning consent. In that way, you can equate and investment in public relations as insurance.

Measurement 28

Measurement Insurance Insurance Reputation 28

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. Galen is a homeowners insurance agent who has stayed with Victorious PR for years. A multiple 7-figure company (that’s us) will train YOUR team FOR you! I didn’t do it alone The best part?

Publicity 52

Publicity Video Pitching Google 52

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

APRIL 7, 2015

Getty Images , perhaps one of the largest photography companies most people outside of the news business never heard of, has candidly embraced the stock photo. The company used Photoshop to place Vince Vaugh’s face on existing stock photos to promote the movie “Unfinished Business.”. Cops Pull a Card from Santa’s Playbook.

Creativity 60

Creativity Publicity YouTube Insurance 60

Bad Pitch Blog

DECEMBER 30, 2006

If you''re not getting people thinking, reacting, and talking about your COMPANY, and not just the stunt itself, you''ve wasted money. Outrageous PR Stunts and why your company needs them," the stunt aspect is only one part of the book, much like a stunt should be only one part of a PR campaign. Do we have insurance?

Pitching 40

Pitching Small Business Insurance Insurance 40