Company, Insurance, Interviews and Local

Want To Tell Your Story? Tell Your Public Relations Firm

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity

Publicity Insurance Insurance Interviews

4 Press Release Samples for a Product Launch

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Keep reading to learn more about how to write a good press release and how much it can do for your company! And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance.

Product Launch

Product Launch Travel Interviews Writing

5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

Insurance

Insurance Insurance Interviews Marketing

Should Social Responsibility be Selfless?

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local

Local Corporate Insurance Insurance

Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

NOVEMBER 17, 2022

Read below for the entire interview with Cassie: . We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. If so, I thought you would be interested in talking to [NAME], [TITLE] of [COMPANY], about what this means for his LA-based startup and clients.

Strategy

Strategy Real Estate Media Pitching

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations

Media Relations Media Insurance Insurance

I Can’t Use National Media

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is.

Media

Media Local Insurance Insurance

PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!

Insurance

Insurance Insurance Social Media Corporate

New Fronts in Crisis Management

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. There was a day not too long ago when a growing media storm served as the primary catalyst to spur a company’s crisis team into action.

Crisis Management

Crisis Management Crisis Insurance Insurance

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Once you come out of school, what are companies and organizations doing to emphasize ethics? Make it a part of company culture. Listen to the full interview, with bonus content, here.

Ethics

Ethics Groups Handbook Education

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. It could start on social media, but it could eventually hit the national news.

Crisis

Crisis Local Facebook Social Media

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead? First, I think this author is right in that more and more big companies have decided they don’t need the news media as much any more. Media conglomerates are eating up local news outlets.

Media

Media Journalism Report Video

5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. New York Times.

Strategy

Strategy Print Insurance Insurance

Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. Galen is a homeowners insurance agent who has stayed with Victorious PR for years. A multiple 7-figure company (that’s us) will train YOUR team FOR you! I didn’t do it alone The best part?