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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. When the coronavirus pandemic brought the economy to a grinding halt, Franklin Mutual Insurance had to make a choice.

Insurance 126
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Travelers Insurance births a new superhero to illustrate the dangers of distracted driving

PR Daily

Travelers Insurance wanted to draw attention to the dangers of driving while texting, updating social media, shopping and other activities. The post Travelers Insurance births a new superhero to illustrate the dangers of distracted driving appeared first on PR Daily.

Insurance 114
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Mercedes-Benz Japan launches localized newsroom

Presspage

At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more).

Local 60
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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Have they thought about getting health care insurance once they are no longer your dependents? When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Are you home with kids and running out of things to do?

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We Had a Fire

ReimaginePR

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. The adjuster said, “I’m going to find you someone really good, someone local. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance We had a fire: . We didn’t talk too much about it or post it on social media sites.

Insurance 256
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Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

PR Daily

Additionally, Delta will raise the insurance costs for unvaccinated workers by $200 for those who plan to stay on the company’s healthcare plan. Now, we’re pleased to be able to use these capabilities to serve another set of customers – local merchants.

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Ten Tools to Help You Become an Informed Voter

Scott Public Relations

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void. You can see not just the major candidates on your ballot, but the local propositions and smaller local offices like sheriffs and judges. You can even get really deep in the weeds and find information on very local elections like school boards.

Tools 43
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How offering historical context helps in a crisis

PR Daily

Following the 1906 San Francisco earthquake and subsequent fire, Fireman’s Fund Insurance was devastated. This messaging was especially resonant among employees and agents, as Fireman’s Fund had a long history of providing nautical insurance.

Crisis 159
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A unique way communicators can measure impact

PR Daily

But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line. Progressive Insurance has had a decade of rapid growth.

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How to Get Publicity After Re-Opening

PR for Anyone

What happens in the insurance industry? I want you really to get your finger on the pulse of what's going on in your industry and specifically locally for you because there's so much value that you can provide. Things are changing on a daily basis and states are starting to reopen.

Publicity 158
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Back to School Media Pitches

PR for Anyone

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories.

Pitching 130
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What the Media is Looking for During This Pandemic

PR for Anyone

Every aspect of the supply chain, service-based industries, restaurants, insurance, real estate, work from home policies, and many more. I have been pitching some things with my local media about working from home, since I’ve been doing it for ten years.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this.

Pitching 130
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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. .

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Active Shooter Preparedness: A RepUs Blueprint & Training

Reputation Us

“BLUEPRINT” RepUs first assesses your organization’s current crisis response policies and procedures, including an evaluation of partnerships with local first responders, legal and insurance experts.

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Financial Relief for U.S. Agencies During The Coronavirus Crisis

Buzzstream

Instructions for application are as follows: “You can apply through any existing SBA 7(a) lender or through any federally insured depository institution, federally insured credit union, and Farm Credit System institution that is participating.

Financial 108
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5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

Hotels 131
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4 ways to build fandom for your organization, and why it matters

PR Daily

Look at Hagerty Insurance. Hagerty is not just another car insurance company; it’s a thought leader, entertainer and passionate fan of classic car culture. This applies to the local coffee shop just as much as the unicorn SaaS company.

Insurance 141
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. We once represented a company that pioneered a specific kind of insurance available online at a great price.

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9 things to consider before making the leap to being a solo PR consultant

Communications Conversations

Or, if not in the same locale, have a virtual coffee with a solo professional then send them a gift card for Starbucks. hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.”

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Everything is Measurable in PR

Shift Communications

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. In-person, local networking groups are helpful too.

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Why Language Matters When Communicating About COVID-19 Vaccinations

PRSay

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

Publicity 159
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Building a Media Strategy with Cassie Lawrence, JSA+Partners

The TypeBar

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

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Should Social Responsibility be Selfless?

Mindful Marketing

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers.

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5 Questions to Ask As You Plan Your Business Launch

Solo PR Pro

Will your clients be local, national or international? Those costs include things like health insurance, accounting, business insurance (some companies require it), and tools/resource subscriptions. .

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

Your health insurance provider. A small, local business. In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident.

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Why aren’t employers giving PR employees the benefits they want?

Communications Conversations

That’s usually met with “why don’t you find a local event instead?” On the other side, here are the top benefits companies ARE providing employees in 2020: Medical insurance – 98%. Dental insurance – 95%.

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30 jobs in the PR and marketing world

PR Daily

Goosehead Insurance landed No. Check out the five organizations that topped this year’s list: Goosehead Insurance. Localization editor—Nintendo (Washington). Workplace culture is about more than flashy amenities. Employees want to work at an organization that promotes creativity and originality and fosters professional growth. Entrepreneur , with Energage , released the third annual “ Top Company Cultures List ,” which features U.S.

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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. With that audience, we could focus on selling the AFI brand, chiefly in English – persuading these Hispanics why this brand of insurance was better than the others.

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11 communication tips from OSHA

PR Daily

Work with the insurance company providing employee health benefits, as well as state and local health agencies, to offer information to workers and customers about medical care in the event of a COVID-19 outbreak.

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What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

That entails forging positive connections with media members and local government officials—even if you don’t share their views. As the old adage goes, all politics is local. Here’s what professional communicators should prioritize this year.

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4 Press Release Samples for a Product Launch

PR Fuel

Most of the time, local and national outlets will simply ignore most of these releases. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance.

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Walmart responds to Juneteenth product criticism, State Farm cancels LGBTQ+ children’s book program and who is driving TikTok’s growth

PR Daily

Walmart told local FOX stations that it will review and remove products following the backlash. Also: Marvel releases new trailer for latest “Thor” movie.

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How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement.

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Will companies keep up the momentum around racial injustice–and what will it look like?

Communications Conversations

” Target donated “$10 million commitment and ongoing resources to advance social justice and support rebuilding and recovery efforts in local communities.” Jack Salzwedel with American Family Insurance.

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NFL teams, coaches and cheerleaders score an "A" in PR

The Stalwart Blog

The Bengals decided to keep the defensive tackle on the practice squad so he could continue to receive health insurance to help his 4-year-old daughter, Leah, receive cancer treatments. Those individuals include New Orleans Saints head coach Sean Payton who purchased 100 jerseys and plans to distribute them at the Cincinnati Children’s Hospital and local Boys & Girls Clubs. If you follow sports, you’re probably familiar with Devon Still’s story.

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

Total Transparency: How a Campaign to Promote a 24/7 Visitation Program in a Chemical Plant in Southeast Brazil Became an Effective and Engaging PR Tool for the Local Community and Government, Unipar Carbocloro and Medialogue Digital. Racepoint Global and Massachusetts Association of Insurance Agents. Local Luminaries, North Lake Tahoe and The Abbi Agency. In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications.

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