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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

With the right mindset, preparation and action, leaders can use risk management, crisis preparedness and resilience-building to unlock considerable latent value, rather than viewing them as irksome and costly insurance policies,” said Cartwright.

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Will companies keep up the momentum around racial injustice–and what will it look like?

Communications Conversations

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. ” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. Jack Salzwedel with American Family Insurance.

Company 88
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199
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Want To Tell Your Story? Tell Your Public Relations Firm

ImPRessions - Crenshaw Communications

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity 149
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9 things to consider before making the leap to being a solo PR consultant

Communications Conversations

But, for now, I thought I’d tap into one of the best communities I’m a part of: The #SoloPR Facebook Group. Or, if not in the same locale, have a virtual coffee with a solo professional then send them a gift card for Starbucks. — Jennifer Freeberg Frighetto, Frighetto Communications.

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Should Social Responsibility be Selfless?

Mindful Marketing

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80