5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 9, 2018

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. This is dramatically higher than the median reply rate for companies we researched (12%). Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion.

Data 120

Data SEO Groups Pitching 120

The Resolution Blog

JANUARY 24, 2020

Steph Bridgeman, founder of Experienced Media Analysts , who has worked on thousands of qualitative earned media measurement programmes over the past 20 years warns that context is really important: “A company or organisation may see it as favourable if media reports its strong cashflow position.

Analysis 156

Analysis Measurement Government Examples 156

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. In the 2021 Trust Outlook , 82 percent of all respondents said they would not refer the products or services of an organization they do not trust.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Reference an exclusive interview with an executive or the CEO of a company? Optimize company-owned assets.

Pitching 58

Pitching Media Journalism Data 58

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. The next step is when that interest becomes desire and a decision to engage happens.

Engineering 188

Engineering Interviews Infographics Social Media 188

5W PR

APRIL 19, 2021

Press photos refer to any photograph taken for public release. With intense competition experienced by companies within different communication channels, incorporating images is a sure way to grab an audience’s attention. Brands can experiment with different layouts—say banners, memes, infographics, etc. What Are Press Photos.

Infographics 88

Infographics Newspapers Study Brand 88

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. In the image above, I see several posts with many referring domains. Create Shareable Graphics One way to make a post more shareable and linkable is by providing a graphic asset that others can refer to in their own posts.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 5, 2023

You don’t want to be the company that sends those spammy link requests, do you?) Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Make reference to something specific about it. A good email is long enough to cover everything and no longer.

Infographics 62

Infographics Pitching Writing Blogging 62

The Proactive Report

MARCH 27, 2018

References are even spilling into the mainstream media. Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time.

Analytics 100

Analytics Measurement B2C Construction 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. The company queried shoppers on their opinions about Amazon’s acquisition of Whole Foods.

Survey 136

Survey How To Construction Data 136

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR Fuel

MAY 24, 2022

Each person mentioned or quoted in your release should be identified by their name, title, and company. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Including quotes from people involved in your story will make it more relatable and trustworthy.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. To add to this, journalists often refer to press releases alone for official quotes. Use Multimedia and Visual References Where Possible. They should be an integral part of your marketing strategy.

Writing 61

Writing SEO Google Local 61

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. ” GE has managed to take brand awareness to the next level, turning its distinct point of view into something that every company wants: leads. Chances are your company already has a newsletter or some e-books.

How To 108

How To Transportation Content Marketing Healthcare 108

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The latter refers to reviews, mentions, and unsought product placement. It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Konnect Agency

JUNE 8, 2022

Let’s use Konnect’s recent website refresh as a reference to navigate the discussion of leveraging your website to better position your business for success. What “peeks” into company culture, or nods to your origin story can you weave into a larger narrative at play on your website? Website Building Blocks to Consider.

Brand 52

Brand Branding Mobile Analysis 52

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Conclusion.

Data 157

Data Data-Driven PR System Analytics 157

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR.

Technology 115

Technology Big Data Video Data 115

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Critical Mention

JANUARY 15, 2019

If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. You should allow sharing as long as you tell the company to add a link that leads to your site when it uses your image. Image bookmarking. Analyze competitors.

How To 60

How To SEO Mobile Google 60

PR 20/20

MAY 17, 2018

Form : Always ask for first and last name, email, website URL and company name. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Tell the reader why the information exchange is a must. Image : Add a compelling visual (or visuals) to drive your point home.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. For a general audience, you’ll also want to gather high-level data on age, industry, company name, title, etc. They’re not looking for your company. Retail companies probably want to explore Instagram. Conduct a gap analysis.

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. They need content to reference during the phone call, and even more content to send in a follow-up thank you email.

Case Study 101

Case Study Marketing Study Content Marketing 101

Communications Conversations

APRIL 4, 2016

But, as an example, this highlights the current state of a decent amount of large-company newsrooms. On the other hand, I see a handful of companies that are taking a relatively progressive approach to the corporate online newsroom. They include infographics. Now, not every large company is taking this approach.

Corporate 60

Corporate Strategy Pinterest Web 60