Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. It’s your job to show them the value, communicating why content can make a difference for your companies. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Papa John''s ). I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78