Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. Gut instinct has a place in content marketing, but not if it goes unchecked. Perform SEO analysis.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Chances are your company already has a newsletter or some e-books. Click here to read the entire e-book.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. Watch this video on how to make 10X content.

Engineering 188

Engineering Interviews Infographics Social Media 188

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away.

Case Study 111

Case Study Marketing Study Content Marketing 111

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR 20/20

FEBRUARY 7, 2023

Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. . “Whole-ass one thing.”

Content Marketing 111

Content Marketing Company Strategy How To 111

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Critical Mention

JANUARY 15, 2019

If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. Combine it with great textual content, and most users will bump into it while searching for the corresponding keywords.”. Image bookmarking. Analyze competitors.

How To 60

How To SEO Mobile Google 60

Waxing UnLyrical

OCTOBER 19, 2015

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. ” 4. Data Storytelling: How to Tell a Compelling Story with Data. Why: “On its own, data means [sic] nothing. How to Leverage Storytelling to Increase Your Conversions.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract. Share the content on your social sites again.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

FEBRUARY 28, 2019

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. From an interactive content standpoint, BuzzFeed has found success. Interactive content generates four to five times more pageviews than static content.

eBook 48

eBook Infographics Survey How To 48

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. If necessary, you can extract the audio from the video and edit it to remove any visual references. Creating videos takes time, effort, and money.

Video 62

Video Infographics Social Media Instagram 62

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. They don’t want to refer to a dictionary. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. Value demands are the work clients pay companies to do. It is the reason that the company is in business. Visualize the waste on your Post-its to make it easy to refer back to the key issues. It takes time. Avoid waste at all costs. Utter madness.

How To 60

How To Software System Employee 60

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

MaccaPR

JULY 23, 2014

The travel company is helping lucky fans do just that on a weekly basis. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Best yet, consult your graphic designer and always reference your brand style guide! Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91