ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. Craft surveys that will work hard for you.

Survey 136

Survey How To Construction Data 136

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Deirdre Breakenridge

MARCH 23, 2016

Do you remember the first time you reported PR results to a C-suite executive? Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings.

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. Finserv companies are doing a decent job getting a bang for their buck.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. The direct approach is more common.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

SEPTEMBER 14, 2019

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. 1% said SnapChat.

Survey 77

Survey Media Relations Report Media 77

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Explain the company and business objectives. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

MAY 9, 2024

Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Be descriptive and professional.

Writing 119

Writing Case Study Study Brand 119

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. Today, press releases have the same goal.

How To 98

How To Ethics SEO Guidelines 98

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Vugo is an example of a small company that can extract and share its customer information to create useful content.

Data 120

Data How To Retail Ethics 120

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. The time your audience spends with your content is really a transaction,” said Tomas Kellner, editor-in-chief of GE Reports. Chances are your company already has a newsletter or some e-books.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. If a reporter calls on deadline, never jump right into the interview. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Name], [Title] at [Company], [short bio to validate their expertise on the subject]. [He/she]

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 66% said conferences (including virtual).

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

JUNE 14, 2022

Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. When you look at the six types of videos B2B professionals reported having watched, they are all educational themes. Most marketing videos aren’t going viral.

B2B 137

B2B Video Marketing Survey 137

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 177

Survey Marketing B2B Study 177

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

DECEMBER 12, 2017

Content Strategy: CMOs are looking for people who can figure out what the audience needs and how to reach them at the right moment. Design: An awful lot of content today is visual – photography, original images, social media images and infographics. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). For example, fraudsters will buy stock in a company traded on pink sheets. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Presspage

JUNE 4, 2019

The key to brand journalism is taking a step back from selling your products and services, and a step toward journalistic reporting on the industry subjects that impact your audience. Brand journalism, in its truest form, operates much like traditional journalism – think unbiased opinions and fact-based reporting. Tell a Story.

Journalism 68

Journalism Strategy Brand Branding 68

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

MARCH 18, 2024

Brown Brothers Harriman When it comes to financial content, there are two near-universal themes: Most people are on the hunt for more money, and they’re all itching for the secrets of how to get there. So they published “How the World Retires,” an interactive report that profiled the retirement journeys of six couples around the globe.

Case Study 52

Case Study Financial Content Marketing Study 52

Reputation Us

FEBRUARY 21, 2023

More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. It could be to buy the product, join the company as an employee or invest in the business.

Engineering 188

Engineering Interviews Infographics Social Media 188

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? So how do you keep them engaged?

Writing 79

Writing How To Infographics Pinterest 79

The Resolution Blog

JANUARY 24, 2020

Steph Bridgeman, founder of Experienced Media Analysts , who has worked on thousands of qualitative earned media measurement programmes over the past 20 years warns that context is really important: “A company or organisation may see it as favourable if media reports its strong cashflow position.

Analysis 156

Analysis Measurement Government Examples 156

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Take the brand’s annual back-to-school report , for example. Although they’re not a B2C company focusing on school supplies, Deloitte knows the subject concerns their target audience.

Financial 52

Financial Content Marketing Examples Banking 52

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm. Owned Media. Owned Links.

Google 113

Google Guidelines Web B2C 113

Cision

OCTOBER 16, 2017

There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. Further, we provide rich information not just on how to contact them — but what to contact them about. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149