Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. companies, who lag behind their European counterparts, leaves big blind spots for investors. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ranking: European companies dominate, US disappoints.

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PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. This is the quickest way to sow distrust, alienate reporters and tank your campaign.

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Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. The post How to get the return on investment (ROI) from media monitoring appeared first on Onclusive.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. There’s also the likelihood of a larger story; if a piece of company news has local or regional relevance, the resulting story can have a large impact.

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Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

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Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

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PRSay

FEBRUARY 23, 2024

Once you determine how far you want to commute from where you live (or if you want to work remotely), then conduct extensive research on every company in that region and identify and rank your top 20 targets. Ranking these companies will help you prioritize so that you invest more time in prospecting your top-five targets.

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Onclusive

OCTOBER 19, 2021

It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite. Onclusive is an invaluable tool to help you become a better PR person.

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OnePitch

MARCH 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

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Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

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OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

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Prowly

OCTOBER 28, 2020

Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […].

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ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

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B2B How To Privacy Retail 156

OnePitch

JANUARY 11, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. Subject line: {First Look} [company name] Data for you. We are changing that through the __ report. – Company growth. – Company runway. .

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Remember that any byline or report is part of a living discussion that people in a given industry are having. You’re demonstrating to the industry audience that the company is listening to the discussion. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications.

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The Proactive Report

MARCH 27, 2020

Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

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Crisis How To Small Business Social Media 225

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

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Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A thorough review before the kickoff meeting will enable a more fruitful discussion, more pointed questions, and a deeper dive into the company’s background and its nuances. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A thorough review before the kickoff meeting will enable a more fruitful discussion, more pointed questions, and a deeper dive into the company’s background and its nuances. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. Go for “quick wins”. Show your spirit.

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How To Case Study Meeting Pitching 203

Remote PR Jobs

AUGUST 31, 2022

Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. How to Provide.

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Publicity How To Storytelling Construction 208

Onclusive

FEBRUARY 11, 2021

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Identify When and How to Go Pro.

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How To Media Training Storytelling Financial 221

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. With over 42% of women experiencing burnout at work, companies can’t afford to ignore the consequences of these findings.

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Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often. If you do it right. You can register here.

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Reputation Automotive Brand Branding 195

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. And those situations happen.

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Flack's Revenge

JUNE 2, 2022

If you work for a crypto or blockchain company and want to improve visibility and marketing results, check out our latest podcast. Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stage companies get good press?

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive.

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Analysis Corporate Reputation How To 195

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! A calendar invite will take care of simple things like time and date, but more in-depth info is needed on what the reporter or analyst is interested in. Did the reporter find you, or did you find them?

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Writing How To Interviews Pitching 130

PRSay

JULY 19, 2023

As some employees resist companies’ plans to return to the office after the coronavirus pandemic, a hybrid schedule that combines working from home some days with working in the office perhaps three days a week has implications beyond the workplace, CNBC reports. As a result, many cities could find their fiscal health imperiled.

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Real Estate Retail Report Employee 78

Mark My Words

APRIL 24, 2024

The Telegraph As The Telegraph reported earlier this week, Meghan and Harry’s company, Archewell Foundation, has hired Charlie Gipson as its new director of communications.

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How To Publicity Crisis Reputation 60

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Taking the stage in front of the right audiences has tangible business benefits, because it helps position both executive and company as an authority in its space. Public speaking is also a great way to build a personal brand.

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How To Conference B2B Advertising 232

Stern + Associates

JANUARY 12, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. With over 42% of women experiencing burnout at work, companies can’t afford to ignore the consequences of these findings.

Company 62

Company How To Employee Groups 62

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Here’s how to take advantage of newsjacking for B2B companies.

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B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

MARCH 18, 2020

If you normally report into an office, the occasional WFH day can be special. Try not to have anything in your workspace that you wouldn’t have at the office — with the exception of pets, who can fit right in and keep you company if alone at home. Photo by Andrea Piacquadio. Pretend you’re going to the office.

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