ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. It’s no secret that in the digital age, more and more companies are embracing paid amplification in the hope of earning new consumers. But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

The Hoffman Agency

NOVEMBER 20, 2020

I love storytelling — shocker! Not only that, but the music video was masterfully directed like a short film and edited with a super interesting visual point of view (*swoon* I’m also a film nerd). and not a shameless HA plug; that’s actually what brought me here purposefully) and this song is all about the story.

Film 69

Film Energy YouTube Storytelling 69

Konnect Agency

FEBRUARY 24, 2020

Many of the top brands’ YouTube channels focus on storytelling, teachable moments from executives, trendy video challenges and, when appropriate, sneak peeks at new launches. Brands can create in-house studios where they film product shoots and video content. There are many different ways to create content.

YouTube 98

YouTube Brand Branding How To 98

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception. We acknowledge that celebrities have a lot on their plates at industry events, but knowing the names of top films is relevant to their business.

Publicity 120

Publicity Film Healthcare Storytelling 120

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Analysis 74

wiredPRworks

SEPTEMBER 3, 2018

Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone. Hollywood action films seem like an unlikely platform to promote gender equality, but to really change the way women are viewed in our culture, Hollywood Blockbusters must showcase more heroic women. Lady Macbeth.

Film 75

Film Television YouTube Video 75

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Mark My Words

NOVEMBER 20, 2015

Christmas Surprise , dreamed up by Taylor Herring and put together by production company London Us, shows several dull family trips to the garage schmaltzed up by the discovery that Father Christmas also needs to ensure that his Dasher lights are working and that his Prancer isn’t going to seize up halfway across the Atlantic.

Film 60

Film Television YouTube Video 60

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

The Resolution Blog

OCTOBER 15, 2019

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. As a result, campaigns are often dry, serious, and? Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Presspage

JUNE 19, 2018

What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Heritage assets As an 80-year-old company, Nissan has a heritage page that offers resources for fans and journalists looking for former iterations of its cars. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone.

Video 62

Video Product Launch Film Social Media 62

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling.

Video 120

Video Brand Branding Trends 120

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. I was a reader at an entertainment company. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.

Real Estate 120

Real Estate Film Television Writing 120

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Cision

MARCH 31, 2016

The majority of Blanc & Otus’s clients are technology companies, so chances are I’m familiar with them and have probably worked with them in some capacity before – and I might even have some ideas about what they need to do to improve their visibility to the media. I’m a big film buff; and talk about a good storyteller.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Prohibition

FEBRUARY 10, 2020

With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. Embrace the power of storytelling in your video content. Our final top tip is to think like a silent film director.

Video 62

Video YouTube Social Media Storytelling 62

Karen Freberg

JANUARY 21, 2018

For example, Klear (a great company!) Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. He shared his experience creating films and videos, and how his role as an influencer has impacted his work and what he is now doing with CNN.

Brand 42

Brand Branding Film Social Media 42

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JULY 15, 2016

One company has made this a reality atop one of Los Angeles’ most-recognized towers. And events like the opening of OUE Skyspace LA offer excellent visual storytelling opportunities. The key is filming, editing and distributing a video that elicits emotion and drives action.

Film 40

Film Enterprise Construction Video 40

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR.

Sports 113

Sports Travel Television Agency 113

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Like Eden I’m also looking forward to seeing the film adaptation over the holidays.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Bianchi Biz Blog

MARCH 11, 2024

NEWSnet is an American news-oriented free-to-air television network and newscast production company. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. In college I switched from broadcast journalism to documentary journalism, trying to take on long form storytelling.

Automotive 92

Automotive Meeting Report Journalism 92

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. Finally, I dream about the day when I attend a networking event and overhear a colleague say, “I’m the organizational narrator for my company.”

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS. She interned last summer with the Levenson Group where she planned and implement events in multiple cities to promote the release of several Paramount Picture films.

Sports 0

Sports Leadership Internal International 0

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication.

Film 120

Film Creativity Brand Branding 120

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Whether you have a product, a service, a book, a film, or a work of art, if you present your pitch as a compelling story, you will garner media coverage. If you knew nothing about your company or business, what would make it interesting? You are not selling!

Film 45

Film Pitching Radio Newspapers 45

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Forge Partnerships.

Industry 76

Industry Trade Shows Marketing Film 76

Marketwired

FEBRUARY 16, 2016

Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. Instructure is a company that builds tools for online educators. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

NOVEMBER 30, 2018

However, if you want to rack up subscribers and eventually hang a silver, gold, or diamond play button on your company’s office wall, here are some guidelines, starting with the simplest one. The header art is specific to the platform, and the people managing the channel pin timely ads to the company home page.

YouTube 111

YouTube Video Marketing Guidelines 111

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

MAY 9, 2017

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I think that while the “partnership” approach it is seeking may address issues Wellington (and area) residents have raised, this global company could have avoided months of controversy with a different approach.

Energy 53

Energy Measurement Internal International 53