MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. NEWSnet is an American news-oriented free-to-air television network and newscast production company. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling.

Automotive 92

Automotive Meeting Report Journalism 92

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. It’s pure storytelling. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. What is your favourite occupation in PR?

Energy 53

Energy Measurement Internal International 53

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. In a word, content.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Several companies come immediately to mind. It’s an “everyone drank the Kool-Aid feeling.”. I read a lot —probably two books a week.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies like Yum! Encourage internal authenticity first. What we want to stress is the importance of starting internally. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Its important to “walk the walk.”

Brand 160

Brand Branding Film Internal 160

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52