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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Source: Unzipped ).

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7 newsroom features that increase journalists? engagement

Presspage

TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. ” 7.

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Behind the Headlines With Neil McAllister

Cision

The majority of Blanc & Otus’s clients are technology companies, so chances are I’m familiar with them and have probably worked with them in some capacity before – and I might even have some ideas about what they need to do to improve their visibility to the media. I’m a big film buff; and talk about a good storyteller.

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22 PR Rock Stars of the Future

Communications Conversations

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

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The Brainstorming Approach to Launching Your PR Campaign

Mora Communications

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. If you knew nothing about your company or business, what would make it interesting? Remember effective PR is effective storytelling.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. In a word, content.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Most writers at media companies simply use the CMS as a place to paste in their writing. Content marketers never make content for content’s sake. ” Why?