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Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Source: Unzipped ).

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. As a result, campaigns are often dry, serious, and? Key Takeaway?—?Add

B2B 120
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Like Eden I’m also looking forward to seeing the film adaptation over the holidays.

Marketing 251
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The Top 10 Books of 2016 (According to Zude)

ZudePR

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Great companies start in garages all the time; yours can too. Until what?

Writing 84
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Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Companies like Yum! Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Yet journalists don’t always need a press release, and they may not need to be the first recipients of company news.

Brand 160
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5 Tips For Great PR Story Angles

ImPRessions - Crenshaw Communications

Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously. And we mean it, because that’s often where the great stories hide. Refocus on your audience.

Film 120