ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 170

Survey Media Relations Pitching Media 170

PR for Anyone

MARCH 13, 2024

Despite facing a nightmare scenario at just 16 years old, Cheryl’s determination to turn her life around helped her to write a new story. With practical exercises at the end of each chapter, Cheryl aims to help readers confront their own obstacles and unlock their full potential.

Energy 130

Energy Education System Exercises 130

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. I repeatedly write about authenticity. And then how do you start pitching? The majority of us are not in business solely to make money. There is a reason we do what we do. Doing that internal work to discover that, helps with every aspect of your business.

Exercises 130

Exercises Employee Corporate Internal 130

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Write like they write.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

JANUARY 24, 2024

An example of a resource list would be this list of exercise resources for seniors. It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. See if there are any opportunities to pitch your own content for link insertion.

SEO 62

SEO How To Resources Pitching 62

Landis PR

JUNE 27, 2022

While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. That’s why I’m so grateful for my many pitch-whiz colleagues here at Landis Communications! I was a liberal arts major who could write and speak French – and that was about it.) Can you believe it?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Come from a place of yes.

Internal 120

Internal International Exercises Ethics 120

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Essentially, you create a fictional representation of different customers. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem. Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

The Resolution Blog

AUGUST 11, 2015

It works something like this (for the purpose of this exercise, I'm assuming you've already carried out your audience research and have plotted their decision flightpath to best understand the optimal keywords to rank for at the appropriate point in the audience journey).

SEO 120

SEO Comparison Handbook Google 120

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. You have to find the approach that’s best for your particular project.

Strategy 88

Strategy Product Launch Brand Branding 88

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Give our services a try. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Define your goals and KPIs. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Do a strategy exercise – know what you’re trying to achieve and the exact perceptions you want to build in your employee audience and why. Do not rush.

Internal 93

Internal International Employee Leadership 93

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Public relations professionals face a challenge too. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. I think that bloggers who exercise that level of discipline about their content are rare. Guest Posts Jim Dougherty Writing erin feldman Sarah and Sheldon' Erin taught me the value of boundaries.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I write from the corporate side, in-store marketing, promotions, advertising, financial results. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events.

Pitching 40

Pitching Construction Exercises Retail 40