ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. That works both ways.

Transportation 99

Transportation Meeting Newspapers Media 99

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. The Buyer and User Audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 134

SEO Strategy Google Engineering 134

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. I also look for timeliness. Technical Information.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Any pet peeves with PR people?

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

SEPTEMBER 11, 2023

The trucking industry has experienced some challenges recently with lower freight volumes, a decrease in rates, and trucking companies exiting the industry altogether. I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. What story or stories are you most proud of?

Meeting 104

Meeting Media Travel Journalism 104

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. This seems obvious, but you’d be surprised how often companies leap to publicize their top campaigns without asking their customers first. Good writing should speed readers along , not confuse them with industry jargon. Get permission first.

Case Study 140

Case Study Study Video Writing 140

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

JUNE 7, 2021

I write for Forbes Wheels, Engadget, Reviewed, and others. If the news is big, give me time to interview an executive or engineer. . There’s no time to flesh out the details because not only am I now working late to hit the deadline, the company is now asking an editor to work even later. . Any pet peeves with PR people?

Automotive 97

Automotive Meeting Media Journalism 97

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

AUGUST 12, 2020

This step also shows that you’ve researched that this person is still at the company. There’s nothing more frustrating for you than if you spent time building a pitch for a specific person, and you receive a response from the person saying they have moved on to a new company. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PRSay

OCTOBER 31, 2019

I recently had the chance to interview a producer who had worked at CNN for the last 18 years. Guess which ones journalists like to write? If you rep a company that sells engine oil, which is not all that exciting, instead of “5 reasons it’s important to change your oil,” think “Road trip disasters and how to avoid them.”

Pitching 139

Pitching Video Engineering Web 139

Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. ” Amazon is a company who does this well, despite having a digital-only presence. Write good, creative content. Another great example comes from Valspar, a paint and coatings company.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. This was followed by “social networks and search engines bypassing traditional media” with 25%. 10 Fundamentals for Successful B2B Media Interviews. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview.

Communications 120

Communications Interviews Social Media LinkedIn 120

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. Why is there a disconnect between trucking companies and drivers concerning retention?” I fell in love with writing when I was in sixth grade. Basically, the why.

Transportation 93

Transportation Meeting Media Newspapers 93

Critical Mention

APRIL 26, 2019

I met a few people and asked them questions about their jobs and how they help the company. Critical Mention is a media search engine, kind of like Google. It takes a lot of smart people to run the company and here are a few of their stories. Matt [Engineering]: Green. Matt: Write code. Daniel [Sales]: Purple.

Engineering 88

Engineering Sports Analytics Google 88

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. But with Fortune 100 companies, you have to be true to the brand promise, which may mean being a bit more traditional. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

Contently - Strategy

OCTOBER 26, 2018

” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields. Pairing a ghostwriter like me with subject matter experts at your company is much more than just a time-saver.

Strategy 109

Strategy Content Marketing Interviews Creativity 109

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Nichols Concrete Cutting is a small, independently-owned company in the San Francisco Bay area.

B2C 157

B2C Study Exercises Sports 157

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week.

Digital PR 76

Digital PR Print Construction Television 76

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Thank you so much for the opportunity. But you know what?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Critical Mention

APRIL 26, 2019

I met a few people and asked them questions about their jobs and how they help the company. Critical Mention is a media search engine, kind of like Google. It takes a lot of smart people to run the company and here are a few of their stories. Matt [Engineering]: Green. Matt: Write code. Daniel [Sales]: Purple.

Engineering 62

Engineering Sports Analytics Google 62

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 52

How To Newspapers Analytics SEO 52