Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Social media listening is open to interpretation.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. That’s a handy idea if you are the one selling martech – and you plan to go around your traditional customer and sell it as a replacement to the business. Marketing technology (martech) is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Cision

MARCH 7, 2016

With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Enterprise businesses that implement the hub-and-spoke model will also be protected from any changes the third-party platforms make, whether it be organic reach or algorithms.

How To 120

How To Enterprise Social Media Customer Service 120

Stephen Waddington

SEPTEMBER 5, 2018

It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame.

Brand 120

Brand Branding Software Nonprofit 120

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 149

Media Relations Media Print Software 149

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Educate future customers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The company is “moving away from document-based sentiment to sentence based sentiment. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. The company is actively seeking “development partners” to test the feature.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Shift Communications

JUNE 20, 2018

Especially in the last ten years, the technology has been changed to revolutionize the companies’ strategies in contacting the customers, as well as, in storing their information. A pipeline CRM means managing the customer relationship with your company in a manner that your business is always brimming with prospective clients.

Software 76

Software Tools Data Technology 76

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 63

Internal International Data Media 63

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Too many companies/organizations are still running on email and that is both a problem and an opportunity.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Too many companies/organizations are still running on email and that is both a problem and an opportunity.

Industry 40

Industry Trends Customer Service Internal 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms. So when the PR person delivers results, his/her success is seen as worthless. They do not.

Measurement 52

Measurement How To System Comparison 52

PR 20/20

AUGUST 22, 2017

For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. Customers might post a negative review. A company Facebook page might get hijacked by critics. Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. And, how has it impacted his success from a company POV?

Social Media 60

Social Media Media Twitter Insurance 60

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Crucially, these fake revelations and unsupported claims are not the preserve of seedy and friendless men and women.

Employee 103

Employee Communications Internal International 103

Critical Mention

APRIL 26, 2017

It’s all about customer service. Ask the right questions.listen.and engage your customers. He has helped create an internationally regarded “Who’s Who in Sports” advisory board that consists of 26 members, including 16 company presidents, founders and CEOs. The overwhelming choice was to add videoboard systems.

Sports 60

Sports Internal International Enterprise 60

Masters in Communications

APRIL 22, 2019

Marketing's unifying factor, however, is its a flexible enterprise that lends itself to application across practically any industry. Are you renting heavy machinery to construction companies or industrial firms? For each one of those companies to be effective a marketing plan is necessary. Knowledge centers.

Communications 40

Communications Marketing Advertising Advertising 40

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. Make no mistake, this is the right decision for some companies. The reason? Fewer barriers to entry in the digital landscape.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.”

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

JANUARY 22, 2015

and credibility around the company, it’s products and services. From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. Build out your LinkedIn company page and regularly post news to it. Why is this important?

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Lauri Pehar Borsh

AUGUST 12, 2015

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

OCTOBER 11, 2016

per transaction for telecom companies. That’s real money for brands merely for acknowledging their customers. However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. Three Steps to Address Online Haters.

Social Media 60

Social Media Study Media Survey 60