5W PR

SEPTEMBER 7, 2021

With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those.

Pitching 88

Pitching Infographics Social Media Employee 88

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. This is a must!

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. SelfMade lets you “be the creative director of your life” with packages that offer slick professional photo editing and social media support at an affordable budget.

Tools 147

Tools Radio Data Instagram 147

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. What Makes a Link “Quality”? Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. You don’t want to be the company that sends those spammy link requests, do you?) Should I pitch to everyone in my database?

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Then I create a spreadsheet where each person can fill in their pitches before we discuss. Out of all his famous lines, this one resonates with me the most.

Meeting 111

Meeting System Writing Exercises 111

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. I didn’t want to box myself in to just one area of communications when I launched my company.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Even a story about how your company had a setback can be turned into positive press if you focus on how you’re coming back stronger than ever.

Publicity 75

Publicity Small Business Advertising Advertising 75

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. I’m open to pitches on these, but please read this first. B2B prospects want published pricing. He wrote, “So 9.5

B2B 116

B2B Marketing Survey Software 116

Buzzstream

MAY 9, 2018

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. This is dramatically higher than the median reply rate for companies we researched (12%). “ High touch outreach (at scale) is a unique blend between business processes and creative tasks.

Data 120

Data SEO Groups Pitching 120

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist!

Interviews 120

Interviews How To Media Infographics 120

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images: martinak15 , Verizon ( Creative Commons ). Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? Form : Always ask for first and last name, email, website URL and company name. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers).

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

PR 20/20

JANUARY 3, 2019

4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. You can read this post or listen to the full webinar here.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

DECEMBER 10, 2015

Promoting a company event on social? If you have no images at all, get creative. Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing.

Infographics 60

Infographics Tools Guidelines Writing 60

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

APRIL 4, 2016

But, as an example, this highlights the current state of a decent amount of large-company newsrooms. On the other hand, I see a handful of companies that are taking a relatively progressive approach to the corporate online newsroom. They include infographics. Now, not every large company is taking this approach.

Corporate 60

Corporate Strategy Pinterest Web 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Play with the timing of your posts to see if it makes a difference.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Hustle and pitch.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Your cover letter is "your best shot at being singular," according to Slate editor Katherine Goldstein in this Fast Company article. The company might not be hiring now, but could be two weeks from now.

How To 48

How To Agency Writing Interviews 48

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Local Case Study 28

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. How much do we forget this when a crisis happens to our company or business? If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch.

Web 40

Web Pitching Local Report 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100