Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Flack's Revenge

APRIL 16, 2020

If ever there ever was a company in the right place at the right time, it is Zoom. When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. He leads 36 IT consultants; their company has a team of 350.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. To be meaningful, company messages need to go beyond jargon. Have an engaging pitch. It’s not always easy. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

5W PR

SEPTEMBER 7, 2021

With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those.

Pitching 88

Pitching Infographics Social Media Employee 88

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. Optimize company-owned assets.

Pitching 58

Pitching Media Journalism Data 58

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. In my experience, how a B2B company talks about its product is just as important as how much it talks about its product. 2) Best to Pitch in the Morning says Reporter Survey.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. The deluge of PR pitches. Pitch proof points with claims. The company estimates an annual subscription prices range between $4,750 – $10,925. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. What Makes a Link “Quality”? Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Buzzstream

DECEMBER 5, 2023

You don’t want to be the company that sends those spammy link requests, do you?) Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. Focus on why this press release is essential to the audience, not why your company is excellent. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

SEPTEMBER 14, 2019

61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 2) What reporters want from PR pitches. “My

Survey 75

Survey Media Relations Report Media 75

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). For example, fraudsters will buy stock in a company traded on pink sheets. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 92

Software Banking Technology Data 92

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

Survey 52

Survey Media Pitching Study 52

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 103

Resources Analysis Infographics Examples 103

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Breaking news and trending topics can also be leveraged to generate interest. No ‘spray-and-pray’ allowed

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation.

How To 98

How To Ethics SEO Guidelines 98