ImPRessions - Crenshaw Communications

JANUARY 27, 2022

The same holds true for the quotes we may write in press announcements. Yes, the news may be offering something unique to the company, but don’t position it as a reinvention of the wheel unless it is truly going to change the industry. . Across the corporate world, this is probably the most overused phrase. Disruptive.

Course 418

Course Meeting Industry Corporate 418

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 151

Brand Branding Reddit Pitching 151

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. He tweeted: I rarely cuss in writing. Most corporations are very conservative and would never take an unnecessary risk like this. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Deirdre Breakenridge

DECEMBER 6, 2016

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica spent six years in corporate PR before launching her own business. Is PR Right for me?”

Community 150

Community Twitter Corporate Groups 150

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

JUNE 17, 2022

The topic of ethics in PR surfaced again recently in a lively Twitter discussion after an announcement by 5W PR seemed to signal that its deposed founder has not truly stepped down as previously announced. So does The PR Council, whose corporate members must certify that they will abide by its statement of principles.

Ethics 182

Ethics Reputation Corporate Industry 182

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Would you buy a service from a company with customer references like that? To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules.

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Cision

JULY 5, 2017

You stay true to your company values and impart them through your content. If every Friday your staff dresses up like superheroes, that’s a great visual that turns your company into a band of actual humans. If you see success in writing really long, in-depth posts, keep doing that. Be Consistent. Be apologetic (“Oops!

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Wadds Inc.

FEBRUARY 15, 2023

When is a crisis a major threat, and when is it just a Twitter storm? It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. It’s manna for anyone writing a crisis comms plan.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Shift Communications

NOVEMBER 9, 2022

A mounting list of companies announced layoffs over the past week. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. Twitter caught flack for a lack of clarity and humanity. Twitter’s policy-focused, nameless email offers no apology or details. By Sarah Babbitt, VP, Agency Marketing.

Employee 78

Employee Twitter Policies Agency 78

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. The company has done a couple of things historically that allow it to stand out in the market.

Software 156

Software Tools Print Technology 156

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 96

Survey Industry Leadership Study 96

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Company names, product mentions, and other information quickly add up. Short headlines are preferable for a number of reasons. Utilize subheadlines.

Writing 40

Writing Wireless How To Travel 40

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

Internal 156

Internal International Communications Employee 156

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

FEBRUARY 5, 2015

In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image.

Engineering 150

Engineering Writing Corporate Brand 150

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. Kendall: This is a company vehicle. But since you just clearly opened the company up to investigation, lawsuits, I imagine you’re no longer working for the company? Draft an alternative corporate manifesto.

Pitching 156

Pitching Conference Enterprise Course 156

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Critics have complained that the company could be more transparent on this to ensure its decisions are not weighted against those with whom the company may disagree. Ohio to Hess v.

Ethics 140

Ethics YouTube Government Guidelines 140

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Business Wire

APRIL 25, 2017

Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well. Scroll down a Facebook page, or Twitter and see how much content is visual.

Television 156

Television Video Travel Analysis 156

Beyond PR

JULY 27, 2016

As Corporate Communications: Demand Generation’s New, Indispensable Resource points out, “Press releases can be used to engage an audience beyond journalists, including prospects, customers and industry influencers, often exactly the audiences that marketers want to bring into the larger demand-generation framework.”.

Writing 40

Writing SEO Web Content Marketing 40

Cision

JULY 27, 2017

It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Don’t just write this feedback down — actually do something about it.

Brand 231

Brand Branding Employee Data 231

PRSay

JULY 14, 2020

When COVID-19 first began impacting businesses, company leaders had to make a variety of decisions behind the scenes. Should corporate leaders share their own beliefs? And for many, transparency isn’t just about sharing your company’s views on social issues. Connect with Lisa on Twitter: @LisaArledge.

System 158

System Community Social Media Employee 158

Reputation Us

AUGUST 25, 2022

If 65 percent of Internet users see online searches as the most trusted source of information about people and companies, then neglecting your online reputation by haphazardly engaging with your stakeholders is poor reputation hygiene, indeed. Excellent advice, WEF; we’ve been encouraging companies to hire a CRO for years.

Reputation 78

Reputation Web System Data 78

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. Kendall: This is a company vehicle. But since you just clearly opened the company up to investigation, lawsuits, I imagine you’re no longer working for the company? Draft an alternative corporate manifesto.

Pitching 156

Pitching Conference Enterprise Course 156

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. If so, how?

Interviews 105

Interviews Ethics Government Internal 105