ImPRessions - Crenshaw Communications

MAY 12, 2023

Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. of Succession fame. Karolina is always putting out fires. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 71

Ethics Agency Journalism Corporate 71

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In addition, two-thirds would prefer to work for such a company.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

JULY 29, 2022

Tirso Gomez Brumana, corporate communications senior director Latin America at Paramount, said communicators should ask themselves whether a given topic is “worth going out and talking about it. Another emerging trend, especially in Latin America, finds companies and institutions concerned that digital communication is losing its humanity.

Communications 157

Communications Public Affairs Insurance Insurance 157

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stephen Waddington

MAY 3, 2022

Instead, various ideologies have developed over the last century or so, each attracting its own sphere of study and academic support. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

MAY 24, 2022

Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” Conversely, a strong executive visibility campaign can influence analysts to take a look at an emerging brand in a given sector, even if the company isn’t a paying client. Nobody wants to miss the next category disruptor.

B2B 170

B2B Brand Branding Education 170

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Sustainability. Greenwashing.

Publicity 79

Publicity Meeting Policies Employee 79

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation.

Corporate 65

Corporate Reputation Brand Branding 65

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

Blogging 97

Blogging Company Journalism Study 97

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Almost 15 years ago, a study described the conditions under which public relations is elevated in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

The Hoffman Agency

MARCH 11, 2024

The McKinsey/Le Club du 21ème siècle study entitled “ Encouraging sociocultural diversity within French companies ” has a surprising finding: Only 38% of French managers have parents who do not come from a CSP + background. A team with diverse experience and perspectives is more likely to come up with innovative solutions.

Employee 28

Employee Creativity Corporate Company 28

The Hoyt Organization

JANUARY 8, 2024

For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 90

Consumer Social Media Education Advertising 90

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. About the study.

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. The results?

Survey 96

Survey Industry Leadership Study 96

Solo PR Pro

FEBRUARY 14, 2023

This may mean reaching out beyond the company to community partners, clients or even focus groups. Today, consumers are demanding corporate activism. A research study conducted by Sprout Social revealed that 66% of consumers want brands to take stands on political and social issues. We look at things from all sides.

Ethics 58

Ethics Community Consumer Communications 58

Communications Conversations

AUGUST 21, 2015

And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? And, on the surface, it doesn’t appear that Nick broke any big company guidelines. ” After all, we were trained to control and shape the corporate message strategy.

Case Study 60

Case Study Employee Study Guidelines 60

Wadds Inc.

SEPTEMBER 13, 2023

Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. It’s gruelling but needs to be if, as the IoD says, it serves as an: “endorsement of your skills, professionalism and knowledge of corporate governance best-practice.” Is it worth it?

How To 52

How To Government Interviews Leadership 52

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Mindful Marketing

JANUARY 16, 2022

However, for a company with annual revenues of $4.37 The ad also mentions a related phenomenon that COVID didn’t cause but did increase: the use of third-party delivery companies. Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing.

Local 80

Local Corporate Insurance Insurance 80

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable.

Case Study 42

Case Study Storytelling Study Engineering 42

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Acknowledging these benefits suggests that you deem your company''s Wikipedia presence as vitally important to your reputation. Source: Inc.) Tweet This.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments. Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. For me, it’s a real flag.

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 81

Ethics Community Conference System 81

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. In recent years, corporations have embraced the mantra of doing good AND doing well. The inimitable Prof. Over the years, I’ve seen my share of such cases.

Policies 36

Policies Agency Ethics Government 36

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Sword and the Script

JUNE 16, 2015

But the idea now is to work more closely with companies to highlight things that may have news value, such as the building of a manufacturing plant or a philanthropic effort, according to Otto Bell, the lead of the studio and former creative director at OgilvyEntertainment. …But It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. After years of practice, months of character-study, and weeks of rehearsal, good actors very convincingly lead us to believe they’re someone they’re not. A metaphor for what I’m suggesting is acting.

Comparison 65

Comparison Technology Google Engineering 65

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. Nevertheless, a large number of U.S.

Resources 60

Resources Education Ethics Corporate 60

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. My dad worked in foreign trade all his life he ran a big company called Balkan Car. I started working with a company called Amoco Petroleum.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

APRIL 24, 2018

Perhaps it is because I studied for and then began my working life as a journalist. One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. In terms of a sector or industry, I would like to do PR for a travel company.

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. The in-housing trend in PR isn’t entirely surprising. Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

JUNE 2, 2021

Certainly at a standard to drive corporate decision making – not just comms.” . For example, if a company is uncertain if an issue amounts to a crisis or not, data from previous issues can be analyzed, to give helpful context, and aid a human prediction about what best action to take. . How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Many of these studies have been published, but the applied ones generally have not. Probably not.

Reputation 52

Reputation Social Media Internal International 52