Ethical Voices

DECEMBER 1, 2022

One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. First of all, ethics is global and always has been. There are a few doozies to highlight this week.

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Ethics Interviews Study Writing 87

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 92

Ethics How To Survey Interviews 92

Agility PR Solutions

JANUARY 26, 2023

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

Ethics 78

Ethics Corporate Report Study 78

PRSay

JULY 8, 2019

This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Through this lens, the PRSA Code of Ethics can serve as a valuable reference point for helping PR professionals to behave ethically inside, as well as outside, of their work environments.

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Ethics Banking Employee Study 133

Ethical Voices

SEPTEMBER 8, 2022

Once again, I didn’t have to look far for ethics stories this week. I strongly encourage everyone to read the HBR study on what ethical failures customers are least likely to accept. There are also videos and Webinars from PRSA and PRCA and a link to some great ethics swag. . Do you want to start an ethics discussion?

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Ethics Video Study Employee 67

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. Did I mention ChatGPT?

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Ethics Case Study Web Technology 93

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). The study polled 33,000 respondents in 28 countries. Business is ethical and competent. To that end, NGOs were categorized as ethical but less competent. click image for higher resolution).

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Government Survey Ethics Media 145

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

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Ethics Sports Employee Privacy 73

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. .”

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Creativity Study Ethics Publicity 96

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

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Ethics How To Course Interviews 59

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours.

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Ethics Banking Employee Study 68

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

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Ethics Reddit Energy Advertising 81

PRSay

JUNE 4, 2019

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. Compounding this in the piece was the casual and repeated use of the term “ethical dilemma” when describing an ethical choice or decision. Simplifying our ethical choices.

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Ethics Financial Guidelines Corporate 124

ImPRessions - Crenshaw Communications

APRIL 30, 2019

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. According to a recent study by New York University’s AI Now Institute, the AI industry is overwhelmingly white and male. How involved are they?

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Company Ethics Google Facebook 168

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments. Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. For me, it’s a real flag.

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Ethics Brand Branding Internal 74

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. The issues we faced a few years ago, and definitely very different from what we’re doing now.

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Ethics Communications Community Education 73

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

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Ethics Employee Communications System 80

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

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Ethics Community Conference System 82

Ethical Voices

AUGUST 18, 2022

There were a number of interesting communication ethics issues this week ranging from business operations and liability to sources of disinformation. What happens when the way your company developed an AI means it killed someone? Every self-driving car company is dealing with their own. What is our ethical duty in this area?

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Ethics Crisis Report Study 72

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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Ethics Public Affairs Travel Nonprofit 167

Ethical Voices

MARCH 24, 2022

Do ethics matter to employees? What is ethical lobbying? This week there were some great stories – and a funny Dilbert cartoon on ethics. Healthcare, Russia and Ethics – The Financial Times had a great story last Friday on the ethical tightrope Western drugmakers are walking when it comes to Russian ties.

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Ethics Healthcare Employee Financial 52

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Ethics Leadership Training Study 52

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Training Hotels 166

Ethical Voices

OCTOBER 6, 2022

Just a few ethics articles jumped out at me this week. The Kardashians once again grabbed headlines and there is interesting ethics research from WE and the Page Center. The Center has launched a new research directory to serve as a comprehensive database of those studies. To date there are six great papers on ethic there.

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Ethics Instagram Study Financial 52

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

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Ethics Agency Journalism Corporate 72

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).” The most successful companies are strategic with the way they communicate.

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Communications Ethics Corporate Conference 105

NewsWhip

JANUARY 11, 2024

In fact, a recent study showed that 78 percent of US consumers say that a sustainable lifestyle is important to them. In a LinkedIn study , companies with a DEI team were 22% more likely to be seen as “an industry-leading company with high-caliber talent.” But what exactly should you be keeping an eye on?

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Brand Branding Agriculture Ethics 78

5W PR

FEBRUARY 20, 2024

Companies must adapt and embrace sustainable brands and mission-driven branding. A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. However, many companies struggle with what it truly means to embrace this approach. Profit is no longer the primary focus.

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Consumer Brand Branding Ethics 78

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. I also started an angel investment company, and we do a lot of work in the real estate space. The blurring of paid and owned media.

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Ethics Real Estate Agency Company 52

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. The risks are high too because studies of studies show taking the wrong stand has a big downside.

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B2B Government Ethics Survey 121

The Proactive Report

FEBRUARY 17, 2023

In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. AI is currently challenging this.

Brand 130

Brand Branding Ethics Engineering 130

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. In our experience, we find the most linkable assets have a call-to-action or appeal to logic, emotions or ethics. This happened to be the case for Truliant. The Strategy.

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Case Study Study Strategy Leadership 113

Wadds Inc.

DECEMBER 3, 2023

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage. The data management and security issues are clear, but there is also a growing ethical issue. Those using the tools admit that ethical and safe use of generative AI means adopting company-approved programs.

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Policies Training Employee Ethics 52

Reputation Us

AUGUST 9, 2023

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. Indeed, a significant portion of a company’s overall worth is directly tied to its reputation. A damaged reputation can have severe and quantifiable financial consequences.

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Reputation Insurance Insurance Financial 78

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

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Blogging Company Journalism Study 97

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 2) Truly study the media. Now, it’s say whatever you want about whomever you want.”.

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Survey Media Relations Media Ethics 377