ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

OCTOBER 18, 2023

There are a few strategies that health and wellness companies can consider. Transparency and clarity Be transparent about the ingredients, sourcing, and manufacturing processes of the company’s products. Customer education Provide educational resources to help customers make informed decisions.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80

The Hoyt Organization

JANUARY 8, 2024

These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations.

Consumer 90

Consumer Social Media Education Advertising 90

The Hoffman Agency

MARCH 11, 2024

Organized by the association ViensVoirMonTaf , the ambition is to give young people in priority education the opportunity to access the internship of their dreams, or at least one in line with their career aspirations. As for HR software company Workday, it reveals that only 54% of French companies have embraced diversity.

Employee 28

Employee Creativity Corporate Company 28

PRSay

APRIL 8, 2019

PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. Senior Manager, Corporate Communications at Marvin Windows and Doors. Emily Finley, APR. Paul, Minn. Tulsa, Okla. “I

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

Stephen Waddington

JANUARY 30, 2020

Edelman segments the public into the informed public (aged 25 to 64, colleague educated, top 25% earners and high levels of media literacy) and the mass population. Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent. Ipsos Mori has a more nuanced perspective on trust.

Ethics 84

Ethics Government Survey Technology 84

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. It’s the legal responsibility of company directors to act in the interests of shareholders first and foremost. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Sarah Waddington CBE and I have sought to address this through our Socially Mobile Community Interest Company. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Mindful Marketing

DECEMBER 4, 2022

Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments. He holds the designations of CFA, CFP, and CAIA. The character of the other person is certainly one of the main trust criteria.

Financial 80

Financial Banking Consumer Ethics 80

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. Even When A Company Is Right, Optics Matter. In each case a company pushed conventional boundaries in a drive for growth and profits.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 100

Media Relations Report Industry SEO 100

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Maxim Behar

JANUARY 18, 2023

Maxim : These are young intelligent people, very well-educated, quick to fix, quick to react, who have not had any difficulty in their entire lives. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. Bulgarian company! Never, on any occasion.

Government 72

Government Education Course Ethics 72

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Each corporate PRCA member will be expected to engage with a local school each year. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Three things.

Ethics 77

Ethics How To Training Employee 77

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Waxing UnLyrical

MARCH 15, 2018

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 91

Ethics Groups Handbook Education 91

Mindful Marketing

NOVEMBER 6, 2021

It’s especially significant when one of the world’s most valuable companies decides to rebrand. ” It’s also hard to get a handle on the metaverse because, like the Internet, it’s not a singular product that Facebook or any one company can build alone.

Facebook 73

Facebook Google Privacy Tools 73

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5 percent of the U.S. population will be comprised of Blacks, Asians/Pacific Islanders, Hispanics/Latinos and Native Americans.

Resources 60

Resources Education Ethics Corporate 60

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Mindful Marketing

JUNE 19, 2022

At least that’s what an engineer from one of the world’s top tech companies suggests. ” Unfortunately, higher education often sees digital device obsession firsthand. On the plus side, every company should want its customers to have a positive experience with its products. I'm sorry. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Try a new audience with a new offering.

Financial 79

Financial Banking Content Marketing Writing 79

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. My dad worked in foreign trade all his life he ran a big company called Balkan Car. I started working with a company called Amoco Petroleum.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

MAY 24, 2018

Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. It has around 5 thousand PR companies from each continent.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments?

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Can you put your spin on it?".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190