Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Sword and the Script

SEPTEMBER 12, 2023

Using people’s names in marketing email (i.e. In content, personalization also means providing relevancy that speaks to the needs of their company. This is why audience identification is so important to marketing. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B 162

B2B Leadership Marketing Software 162

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “What do all media companies do that you don’t?

Content Marketing 120

Content Marketing Marketing SEO Education 120

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Let them share where they long to go themselves, then show them how the company can make it happen. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78

Travel Consumer Strategy Tourism 78

Awario

DECEMBER 1, 2020

Larry Kim is the founder of WordStream, the world's top PPC marketing software company. He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.

Interviews 103

Interviews Marketing Software Mobile 103

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app.

Social Media 75

Social Media Mobile Marketing Media 75

PR 20/20

JANUARY 6, 2023

While many companies in the manufacturing industry, in particular, have fallen victim to the “if it isn’t broke, don’t fix it” mantra, there are several ways they can optimize their websites to boost traffic, gain leads, and grow revenue. You can also add these keywords to your existing website content to help boost its search engine ranking.

Engineering 86

Engineering SEO How To Resources 86

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” adults use mobile to consume news. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. Increasingly, people are doing it on their mobile devices.

B2B 81

B2B Social Media Company Marketing 81

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data.

Facebook 107

Facebook Video Mobile Advertising 107

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. It gets better results and improves customer experience. Developed to provide different information at the specific stages of the customer journey.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing automation. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 117

Video Communications Strategy Product Launch 117

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

Blogging 168

Blogging How To Privacy Mobile 168

Cision

JUNE 5, 2017

“You need to map customer behaviors to solutions,” Eric Edge, head of global marketing, communications and industry relations at Pinterest said while speaking at this year’s Dx3 Canada conference. ” Amazon is a company who does this well, despite having a digital-only presence. Think beyond the purchase.

Pinterest 202

Pinterest Creativity Video Retail 202

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Data drives marketing. To be a successful marketer, you must be able to measure your strategies. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. It was the first to company to help people find things on the web – but it approaches to doing so proved better. Such sentiment glosses over the fact that the company experiments with a lot more than just search. Google influences online marketing.

Google 60

Google Mobile Transportation Content Marketing 60

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. More video content is uploaded in 30 days than the major U.S. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Training Video Survey 136

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers. Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Live mobile video is the logical next step from the guerrilla-style behind-the-scenes “exclusive” content popularized by Snapchat, Vine, and Instagram Video. Mobile – Can you shoot content via mobile?

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. 1) Marketers anticipate budget growth. over the next year.

Survey 62

Survey B2B Marketing Mobile 62

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

SEPTEMBER 15, 2015

This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. No matter whose definition of content marketing we might gravitate towards – there’s a sentiment of teaching, adding value and developing content that is of some utility for a target market in every one.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon.

Trends 120

Trends Mobile Web System 120

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Cision

JANUARY 11, 2018

Instagram is an amazing tool for marketers, but because it’s mobile-only using it is challenging. How Earned Media is Changing Your Marketing Strategy. 75 percent of marketers plan to increase PR spend over the next five years. When your company wants to get news out, sending a press release is a great way to do it.

Communications 225

Communications Marketing Radio Airlines 225

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. I am the Director of Marketing at Company X.” “We And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

APRIL 21, 2015

How can you produce video for different marketing channels (desktop, mobile)? Thought leadership is now popular but may be on the wane because more and more companies are starting to produce videos with a narrative and are more organic in nature than “thought leadership,” which is essentially a talking head.

Video 120

Video Brand Branding Trends 120

The Proactive Report

JUNE 23, 2015

Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with.

Video 100

Video Mobile Trade Shows YouTube 100

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. Maximize content marketing ROI. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79