Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. This supports your good reputation and signals to stakeholders that your company is a desirable employer and a reliable business partner. It’s clear that retaining staff supports your good reputation.

Reputation 78

Reputation Financial Employee Survey 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Best for: Companies with a tight marketing budget.

B2B 137

B2B Company Survey Enterprise 137

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 190

Company Employee Internal International 190

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Who’s got the beat? Geography matters.

Consumer 120

Consumer Strategy Print Pitching 120

5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88

Company Apparel Nonprofit Consumer 88

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Political factors. Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Shift Communications

FEBRUARY 14, 2018

What’s even better is kicking @$$ at your internship is how you can stand out as an asset to your company. Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally.

Internal 102

Internal International Employee Meeting 102

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It’s crucial for foreign companies to be culturally sensitive and understand the local customs, etiquette, and business practices.

YouTube 96

YouTube Marketing Local Chemicals 96

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. It’s true that the process can be time-consuming, and it deserves a thoughtful approach.

Agency 333

Agency Internal International Resources 333

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts. Creating valuable content is never easy, and doing so at scale is even more difficult.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. The company has secured funding that will enable a leap forward. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon.

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. We always have brand ambassadors that will educate the consumer. Visible is an all-digital brand.

Wireless 78

Wireless Consumer Creativity Marketing 78

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 164

Reputation Corporate Report Employee 164

Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Now you need to build trust and engagement. Explain why what you’re doing is so important.

Reputation 195

Reputation Automotive Brand Branding 195

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 108

Marketing Newspapers Print Local 108

Agility PR Solutions

AUGUST 6, 2018

Consumers are increasingly transacting online, providing brands and businesses with access to vast amounts of data, from consumer profiles and personal information to user behavior and habits. For companies, that increasing store of data also demands greater responsibility to protect it against abuse from external and internal sources.

Data 60

Data Company Internal International 60

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. What stands out is how poorly the “preventive-focused” companies fared in comparison to others.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. One of the biggest problems companies make? Why do you think companies continue to struggle with crisis communication?

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Reputation Us

NOVEMBER 7, 2023

While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Be cautious about using personal devices for company-related discussions. Conduct an Internal Investigation.

Reputation 78

Reputation Real Estate Internal International 78