ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 114

Mobile Technology Automotive Interviews 114

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. These are some of the ways for U.S.-based

Internal 323

Internal International How To Media 323

Agility PR Solutions

FEBRUARY 9, 2022

Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors such as technological growth and shifting attitudes towards companies as personalities. Your business needs to have […].

Publicity 160

Publicity Brand Branding How To 160

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Tech PR pros in particular should also consider how to simplify a lot of the complex, jargon-filled content that fills so many websites.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Here’s how to take advantage of newsjacking for B2B companies.

B2B 156

B2B How To Pitching Conference 156

Stern + Associates

MAY 20, 2022

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. In recent hearings on Big Tech, Congress wrestled with how and when to regulate private tech companies’ automated products like Alexa in our homes.

Company 62

Company Privacy Policies Government 62

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Otherwise, they risk excluding a subsection of their target audience.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this too often in technology PR. No matter how awesome the tech is, it’s usually a trap to fall in love with it to the exclusion of other attributes. But there are also initiatives that simply come too early in the life of a brand or company. Muddling the message. Bad timing. Getting lost in tactics.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Create videos that demonstrate how to style different jewelry pieces or provide insights into the creation process. To succeed, it’s important to stand out and capture customer interest. One way to do this is through impactful jewelry marketing.

Industry 78

Industry How To Fashion Creativity 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. They’re fast and easy to use, which are added benefits as most consumers don’t want to waste their time going out of their way to find the information they need.

Publicity 88

Publicity How To Consumer Print 88

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it.

Communications 185

Communications How To Media Measurement 185

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 87

Technology Automotive Trade Shows Hotels 87

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that?

How To 149

How To Social Media B2C Television 149

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly.

Strategy 59

Strategy Company Communications Construction 59

Contently - Strategy

JULY 12, 2021

As a result, the way financial companies talk to the public had to change as well. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Financial 144

Financial Banking How To Marketing 144

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. It's a new age for marketing.

Strategy 52

Strategy How To Technology B2B 52

PRSay

JUNE 28, 2023

Whether developed in-house or in collaboration with a media production company, a short-form social video version of your press release is perfect for distribution through web and social channels — owned, earned or paid. “reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Business Wire

MAY 10, 2017

ABOUT THE BRAND Include a company boilerplate describing the company history and highlights. It’s important to also include multimedia such as images and video and a logo that links to the company page. Digital technology has transformed the way people consume news making multimedia an expected asset.

Writing 165

Writing How To Video Facebook 165

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. With AI, there are groups across industry, academia and government focused on this.

Enterprise 186

Enterprise Tools Technology Privacy 186

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? For example, here they discussed food trends with the vice president of consumer insights at Mills. Introducing innovative technologies during the pandemic.

LinkedIn 128

LinkedIn Video Trends Company 128