ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Tech PR pros in particular should also consider how to simplify a lot of the complex, jargon-filled content that fills so many websites.

SEO 339

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Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Here’s what to know in 2024.

Local 97

Local SEO Strategy How To 97

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? Larger companies: think about your particular audience’s pain point.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

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Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

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Cision

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. Map Your Destination.

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Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” As a result, the way financial companies talk to the public had to change as well. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. Ask them what it was like to start the company. It determines the shape that other content marketing pieces take. Choose content channels. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.

How To 88

How To SEO B2C Content Marketing 88

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. It also enlightens brands about specific community pain points that the company can address more actively.

Community 92

Community How To Marketing Data 92

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. To write a great press release, you must understand how to communicate effectively with your audience.

Company 98

Company Communications Case Study Engineering 98

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. You’ll extend your reach to highly engaged audiences . Podcasts have built-in audiences of active listeners. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2.

Survey 122

Survey Marketing B2B Content Marketing 122

Cision

DECEMBER 4, 2017

As a result, the company and Munoz, both came under intense criticism. As a result, the company lost six hours of database data including issues, merge requests, users, comments and snippets. The company gave a detailed account of what had happened and how they planned to fix the problem. HugOps [link].

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Crisis Brand Branding How To 271

PR Fuel

JULY 21, 2021

Content marketing is three times more efficient in generating leads than outbound marketing. In fact, 72% of companies say content marketing increases leads. About 80% of marketers intend to spend more on content marketing this year. Here are eight tips that can help. Measure Mentions.

Measurement 105

Measurement How To Engineering Consumer 105

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Leverage the content you create and distribute to inspire new opportunities. Business News Daily.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

JANUARY 6, 2023

While many companies in the manufacturing industry, in particular, have fallen victim to the “if it isn’t broke, don’t fix it” mantra, there are several ways they can optimize their websites to boost traffic, gain leads, and grow revenue. You can also add these keywords to your existing website content to help boost its search engine ranking.

Engineering 86

Engineering SEO How To Resources 86

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Not sure how to grow your brand authority and reach using a press release? New sister company.

Brand 93

Brand Branding How To SEO 93

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

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Strategy Media Advertising Advertising 418

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? Then, look for any information about the company’s press release specifications. Don’t assume every company lists the same guidelines. Start Writing.

How To 90

How To Guidelines Writing Pitching 90

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors.

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Data Big Data Strategy How To 292

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition?

Storytelling 97

Storytelling Brand Branding Consumer 97

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Content Marketing World. International Association of Business Communicators (IABC) World Conference . PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. How to Evolve with the 2016 #PRTrends Click To Tweet. You can tap into trending topics to determine the best times to share content.

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Trends How To SEO Google 105

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. The first is the tight market for talent.

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