Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 99

Tools Survey Pitching Analytics 99

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. As a solo public relations professional, there are several tools I can’t live without! Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. CSR stresses quality over quantity.

Trends 174

Trends B2C Video Measurement 174

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Nonprofit groups and volunteers came with tools and know-how. This is a valuable perspective.

Corporate 79

Corporate Communications Crisis Management Crisis 79

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. But the prominence of AI talk at Cannes is with good reason: This year’s rapid adoption of tools like ChatGPT has sparked a discussion about the potentials — and risks — of AI in the advertising business , even before the festival kicked off.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Their goal is to underscore the need for security personnel while building a high level of trust among chief security officers and tracking the tools and techniques they need to make smart decisions. It’s also a good forum for discussion of trends, tools, and hot topics. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Trends Journalism Resources 296

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Internal Communications. Social Media & Community Management. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 139

Nonprofit Local Training Media Training 139

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 161

Software Marketing Leadership B2B 161

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important.

Community 40

Community Measurement Tools Facebook 40

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Speaking live from Ukraine, Oltarzhevskyi said that communication had become a tool of war that had yet to recognised by humanity.

Communications 129

Communications Software Internal International 129

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. Instead, it involves precisely targeting specific platforms and communities where the target customers gather. This is what makes digital PR such a powerful tool for boosting visibility.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Sword and the Script

MARCH 21, 2023

The banking community has some unique dynamics… Scar tissue. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. These are all tools designed to prey on a set of beliefs. They lost confidence. They didn’t trust the bank.

Banking 81

Banking Financial B2B Web 81

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Deirdre Breakenridge

NOVEMBER 11, 2014

What are some tips for working on an integrated communications team? Nonprofit communications differ from corporate communications. What are some best practices for developing a communications campaign on a limited budget? What are the best tools for measuring success on social media?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Now, the question is: “Are we being authentic?”

Case Study 145

Case Study Nonprofit Corporate Tools 145

Stern + Associates

OCTOBER 17, 2023

Anticipating the Right Tools for Your Quantum Toolkit Founder and Chief Technology Officer of the VC-backed quantum networks company Aliro , Narang possesses a unique practitioners’ perspective – a boon for organizations that are evaluating the immediate and practical advantages, limitations and scalability of quantum technology.

Technology 120

Technology System Government Groups 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Business Wire

MAY 3, 2017

Fake news is no longer a simple distraction or nuisance, it is a dangerous tool subverting investing habits and people are concerned. To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem.

Financial 154

Financial Healthcare Survey Consumer 154

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone. Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale.

SEO 113

SEO Community Blogging LinkedIn 113

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. UGC also helps create a sense of community and authenticity around the brand. They can share company events or activities, and their corporate social responsibility initiatives.

Social Media 88

Social Media Media Education Survey 88

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Automation and tools. But I will tell you – as I always do – please be smart about how you use tools, because they can really backfire.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Bianchi Biz Blog

OCTOBER 14, 2021

related to Community. While not covering these seven key topics: 60% did not cover Community. 92% did not cover Leadership / Corporate Governance. There’s an opportunity to use ESG reports as a recruiting tool. Here’s the category breakdown. related to Environment / Energy. related to Product / Supply Chain.

Report 78

Report Automotive Government Energy 78

Deirdre Breakenridge

SEPTEMBER 21, 2015

But now, with the Umbrella Model of Public Relations , we have a tool to solve them. This new model, launched on September 15, presents the entire spectrum of how people and organizations communicate and build relationships with their stakeholders in a visual, easy-to-comprehend way. These are challenges we’ve faced for a long time.

Publicity 150

Publicity Corporate Tools Agency 150