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Public Relations in Marketing

PR for Anyone

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Community Relations. Anyone can get publicity! The system works! Media Relations.

Publicity 225
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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130
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The many paradoxes of public relations

Stephen Waddington

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. It is a professional activity that has evolved within the context of social systems. What is public relations?

Publicity 190
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The power imbalance in the public relations pitch process

Stephen Waddington

It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 117
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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 106
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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity! The system works! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE. It really is PR for ANYONE.

Pitching 130
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Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. You can catch a replay of the webinar via the Comms School community on Facebook.