Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. How has the public affairs industry changed since you started that organization?

Public Affairs 120

Public Affairs Community Strategy Energy 120

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 187

System Public Affairs Employee Nonprofit 187

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

FEBRUARY 26, 2024

Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. The other major opportunity for PR pros in the public policy world is to contribute to thoughtful, coordinated messaging.

Policies 59

Policies Publicity Community Construction 59

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Wadds Inc.

JUNE 20, 2022

It took less two weeks to discover that there was a more fundamental issue and gap in research literature to make the case for the contribution of public relations to organisational decision making and strategy at a management level. Herein lies the challenge in studying public relations.

Publicity 96

Publicity Study Public Affairs System 96

Reputation Us

NOVEMBER 3, 2019

A Chief Reputation Officer is deputized within your organization to oversee the important responsibility of safeguarding your reputation through internal and external strategies, and ongoing communications. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

PR Conversations

OCTOBER 27, 2023

But how much of our efforts are truly aimed at understanding the point of view and the interests of the publics vs. characterizing what we see from the viewpoint of the organization? How does that lead towards failures in how we design strategies to raising awareness, interest, engagement, action?

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 116

Communications Case Study Training Reputation 116

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Community relations. Corporate communications. Internal communications. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Learn how to build a brand journalism strategy with our free white paper!

Policies 120

Policies Internal International Public Affairs 120

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. These days, clients are considering multi-faceted sustainable event strategies, and everyone is starting to pay attention to their triple bottom line. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy? How has measurement evolved in recent years?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Waxing UnLyrical

DECEMBER 4, 2018

Using influencer marketing as part of a successful strategy. At the center of any successful influencer marketing strategy is a mutually beneficial relationship between the brand and the influencer. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. The two texts that I recommend are Cutlip and Center’s “Effective Public Relations,” and “Public Relations Strategies and Tactics,” by Wilcox and Cameron.

Public Affairs 60

Public Affairs Education Analysis Study 60

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 120

Communications Crisis Internal International 120

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. In other words, PR strategies and programs that kickass and deliver big. Public Affairs – Apprenti.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. At their webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? ”

Communications 120

Communications Social Media Meeting Public Affairs 120

Communications Conversations

MARCH 10, 2015

Literally an institution in the local PR community. Dustee Jenkins, vice president-communications, Target. Look at the next level down, and you see numerous women playing key roles within their agencies and corporations: Kendra Klemme, director-communications/PR, Starkey. Jill Gutterman, global customer experience strategy, 3M.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

JANUARY 7, 2020

With more than 20 years of service as a public affairs officer, Admiral Brown has led countless successful communication campaigns, earning a Silver Anvil Award, an Award of Excellence from PRSA, a Thomas Jefferson award from the Department of Defense, and numerous Rear Admiral Thompson Awards for Excellence in Navy Public Affairs.

Public Affairs 148

Public Affairs Communications Community Internal 148

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I started in Washington DC in Public Affairs and Crisis Management. Unlike our siblings, we have only relied on our gut and our instincts to drive our strategy.

Ethics 52

Ethics Publicity Data Agency 52

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Jamie Plesser, director-interactive marketing strategy & execution, Allianz.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 121

Software Pitching Ethics Privacy 121

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. We offer high level strategy, boots-on-the-ground tactical execution, and over-service the heck out of our accounts. Community has always been important to Clyde Group. And how does data shape these?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Begin by evaluating how much your executive knows about content.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Communications organization. The complete survey is embedded nearby.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. You need to a build a community, more than a list,” says Mike.

Mobile 159

Mobile Public Affairs Infographics Government 159

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Here are 13 of them.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Start by asking what your current clients need.

Media Relations 97

Media Relations Media Social Media Internal 97

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Erin agreed adding, “AI is not a way to be lazy”—but a tool to make us more efficient and free up time for research and client strategy.

Communications 97

Communications Marketing Pitching Technology 97