PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 120

Communications Case Study Training Reputation 120

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Community relations. Corporate communications. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

Barokas

MARCH 22, 2018

In other words, PR strategies and programs that kickass and deliver big. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. Media Relations – CanPay Debit.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Waxing UnLyrical

DECEMBER 4, 2018

Using influencer marketing as part of a successful strategy. At the center of any successful influencer marketing strategy is a mutually beneficial relationship between the brand and the influencer. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. These days, clients are considering multi-faceted sustainable event strategies, and everyone is starting to pay attention to their triple bottom line. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. Communications organization.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Here are 13 of them.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Erin agreed adding, “AI is not a way to be lazy”—but a tool to make us more efficient and free up time for research and client strategy.

Communications 97

Communications Marketing Pitching Technology 97

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. Next, it was internal communications, and I loved that area, too. I also appreciate the sense of community. I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem.

Energy 53

Energy Measurement Internal International 53