Deirdre Breakenridge
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. The pitch was accepted!
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Notified by Intrado gets close.
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Wadds Inc.
JANUARY 26, 2023
The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Modern media relations is almost entirely a form of text communication via email or messaging. Roxhill suggests that you need to pitch early if you want reach a news desk or business desk.
Bianchi Biz Blog
SEPTEMBER 21, 2023
However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. But not every story is national news. Go narrow, but go deep.
Sword and the Script
MAY 2, 2023
Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. We might be all AI-ed out.
Bianchi Biz Blog
JULY 21, 2022
As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.
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