Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. Look into colleges, not-for-profits and community organizations to start. All it takes is a strategy and advance planning. But don’t stop there.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage media relations at CES.

Mobile 114

Mobile Technology Automotive Interviews 114

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. What digital trends are you seeing within the Indie Beauty Space and from brands at this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. This is where the savvy PR team comes in.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Once this channel of communications is open, work on it over time and stay in touch. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Takeaways Applicable to Any Vertical Market.

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B2B Creativity Film Trade Shows 66

Cision

AUGUST 21, 2017

However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value. Like Dany’s ascent to Queen, becoming a thought leader is difficult and takes time.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. The headline said it all: Tech Media Landscape Unruffled… Says PR Pros.

B2B 120

B2B Trade Shows Enterprise Banking 120

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. The key to any communications strategy is long-term planning.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. Future of Social Media Marketing is a Path Paved in Payment.

B2B 60

B2B Facebook Marketing Social Media 60

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Media coverage in trusted publications that have established, engaged audiences can help you to build your own audience and drive traffic to your website. Will your company come to the top of those searches?

Automotive 69

Automotive Technology Engineering Trade Shows 69

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 68

B2B Measurement Blogging Community 68

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 63

Small Business How To Writing Conference 63

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. Earned media. Did you know that audiences view earned media as the most authentic form of marketing ?

Marketing 45

Marketing Trade Shows Local B2B 45

Prohibition

JANUARY 3, 2017

Related Posts Is live broadcasting taking over social media? 51 Live video has become an emerging market within social media, with a high percentage of influencers and brands joining the cause. I will certainly be using it for some of our bigger brands next year. What about your gran?

Twitter 48

Twitter Social Media Trade Shows Video 48

Beyond PR

AUGUST 22, 2017

However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value. Like Dany’s ascent to Queen, becoming a thought leader is difficult and takes time.

Strategy 74

Strategy Trade Shows Case Study Course 74

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JANUARY 26, 2016

All brands want media coverage. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. Become a prominent figure in your community. Make a name for yourself by getting involved in not only your community, but in your industry as well.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

NOVEMBER 30, 2021

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 41% “subject matter experts from industry or third parties,”. 27% “web searches,”.

B2B 100

B2B Trade Shows Survey Study 100

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. As a result, social media growth is crucial for continued success. What fuels social media growth? Currently, 88% of businesses are active on social media. Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. How do agencies set rates? What factor influence what it charges?

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Agency Trade Shows Comparison Meeting 120

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

ReimaginePR

SEPTEMBER 5, 2016

Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog. This way, you’ll start to build your community where it counts: on your blog. It can also mean that your blog features content that your audience can’t find anywhere else.

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Blogging How To Infographics Writing 120